Hey folks, it's Ben Greenfield and I am here with Benjamin Young who is going to explain

his exact role to us, but he basically has developed a pretty cool piece of technology

that helps to motivate you to exercise.

I discovered it a couple of weeks ago and got excited about it enough to want to actually

get Benjamin on the podcast to talk about what it is that he's created and I'm only

calling him Benjamin just to differentiate between me, Ben, so that you know get our

names mixed up as we go through this interview, but Benjamin, Mr. Young, thanks for coming

on the call today.

Hey, thank you, I appreciate it.

So what is it that you have here?

Okay, so we've developed a fitness app called Nexercise, that's exercise with the end

in front of it.

It's iPhone only right now, but it's coming to the Android at the beginning of the year.

And what it does, the real point of it is to make fitness fun and more engaging because

what I found in my own personal journey through life that fitness is really a state of mindset,

whether you decide that exercise or not, and unfortunately, most of us make a decision

not to, we get busy with our daily life and we always put that by the wayside.

And so the point of this is to really change our mindset and engage users to be more active

through using gamification techniques.

That's a big word gamification.

So explain kind of what gamification is and how that actually applies to something like

exercise.

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