A Covid Survivor’s Story

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 15 December 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Sophia Neophitou-Apostolou, editor-in-chief of 10, returned home after a whirlwind month zipping between shows in fashion’s capitals last March, she thought she’d come down with a case of the “fashion month flu.” What came next changed her perspective on both the industry and her life.

Beating Covid-19 was a battle as draining mentally as it was physically, 10 magazine editor Sophia Neophitou-Apostolou told BoF editor-at-large Tim Blanks during BoF VOICES 2020. “It’s not just a physical assault on your body, it’s a mental assault as well,” she said. Neophitou-Apostolou contracted the disease and was admitted to hospital just after fashion month in March. She’s still recovering. The experience had made her reconsider both how she lives her own life (being “COVID-safe,” she said, is her top priority) and the way the fashion industry operates. “It was a big wake-up call… we have to all of us contribute to things to change them.”

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Transcript

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0:00.0	This episode is brought to you by Affirm.
0:02.8	Affirm's payover time solutions help brands drive conversion,
0:07.3	average order value and loyalty,
0:09.7	while acquiring new high lifetime value shoppers.
0:13.4	Learn more at Affirm.com.
0:18.3	My approach to things now is so very different.
0:21.4	I'm much more conscious of how close I get to people.
0:25.2	Are they wearing masks? Have they been tested?
0:27.6	And when we were talking about your experience,
0:29.7	and you said you woke up after a month and then reduced coma
0:33.9	and the world had changed.
0:35.1	Yeah.
0:35.4	People's vocabulary is changing.
0:37.0	Yeah, yeah.
0:37.4	When I woke, I was convinced it was the next day.
0:40.7	I totally convinced.
0:42.5	So I was at Saturday because I'd gone in on a Friday.
0:46.6	They were like, no, it's April the 18th.
0:49.9	I was like, what?
0:55.1	Hi, this is Imran Ahmed, founder and CEO of the business of fashion, and welcome to the BOF podcast.
1:01.3	This week, we take you back to Voices 2020, where the editor-in-chief of 10 magazines, Sophia Neo-Fitu Apostoli, sat down with BOF's editorF's editor at large to talk about living with the coronavirus.
1:13.6	Indeed, early during the pandemic, Sophia was one of the fashion industry professionals who came
	...

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