A Bite-Sized Bit of Sunshine: Melissa Ben-Ishay of Baked by Melissa
Superwomen with Rebecca Minkoff
Rebecca Minkoff
4.8 • 543 Ratings
🗓️ 14 February 2023
⏱️ 28 minutes
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| 0:00.0 | Melissa, welcome to the podcast. |
| 0:06.4 | Thank you. |
| 0:07.1 | I'm so excited to be here. |
| 0:08.8 | I feel like I haven't seen you in since pre-pandemic, but I did enjoy your cupcakes at my baby shower. |
| 0:15.4 | So thank you. |
| 0:16.3 | I heard we sent them. |
| 0:18.2 | It's our pleasure. |
| 0:20.0 | I know. |
| 0:20.3 | And it's been so long. I think we were at, |
| 0:24.8 | I don't know, either a female founder gathering or something and then the whole world shut down. |
| 0:30.5 | So it's good to hear your voice. So I'd love for you to share with everybody what baked by Melissa is and what kind of inspired you to start it. |
| 0:40.2 | Sure. Well, Baked by Melissa is a direct-to-consumer gifting company. |
| 0:43.7 | We make bite-sized stuffed cupcakes entirely by hand with the most delicious ingredients and flavors that make you feel like a kid again. |
| 0:52.7 | And we can get them anywhere in the United |
| 0:55.3 | States of America on the date of your choice. And we make people happy during good times |
| 1:01.0 | and bad. So what gave you this idea? And I'm sure it didn't start out with being able to ship |
| 1:08.3 | everywhere anytime. Tell me about the origin story. |
| 1:11.5 | Yes, it definitely didn't start as a business plan. Never actually was a business plan, |
| 1:17.3 | but I just love to create things. I think that's my love language actually. I used to make |
| 1:25.7 | like picture frames and stuff and scrapbooks for friends in high school and college. |
| 1:31.4 | And I love to bake. |
| 1:32.9 | And I see baking as an arts and crafts project, but even better because you could eat it when you're done. |
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