meta_pixel
Tapesearch Logo
Log in
Superwomen with Rebecca Minkoff

A Bite-Sized Bit of Sunshine: Melissa Ben-Ishay of Baked by Melissa

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8543 Ratings

🗓️ 14 February 2023

⏱️ 28 minutes

🧾️ Download transcript

Summary

Who knew that a mutual love of the Grateful Dead could ignite the start of a cupcake empire? When Melissa Ben-Ishay made tie dye cupcakes for a fellow fan and friend, her colorful creations quickly became the dessert of choice in her circle. At her brother’s urging, Melissa started baking mini cupcakes to order, and 15 years later the direct-to-consumer brand, Baked by Melissa, can be enjoyed in all 50 states. Growing slowly over time has allowed the company to expand with success. And the key to effective leadership? According to Melissa, her curiosity and openness to advice has been her number one asset. Thanks for listening!  Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Social Media @melissabenishay @bakedbymelissa Big Ideas Learning to have the confidence to own your leadership capabilities. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Melissa, welcome to the podcast.

0:06.4

Thank you.

0:07.1

I'm so excited to be here.

0:08.8

I feel like I haven't seen you in since pre-pandemic, but I did enjoy your cupcakes at my baby shower.

0:15.4

So thank you.

0:16.3

I heard we sent them.

0:18.2

It's our pleasure.

0:20.0

I know.

0:20.3

And it's been so long. I think we were at,

0:24.8

I don't know, either a female founder gathering or something and then the whole world shut down.

0:30.5

So it's good to hear your voice. So I'd love for you to share with everybody what baked by Melissa is and what kind of inspired you to start it.

0:40.2

Sure. Well, Baked by Melissa is a direct-to-consumer gifting company.

0:43.7

We make bite-sized stuffed cupcakes entirely by hand with the most delicious ingredients and flavors that make you feel like a kid again.

0:52.7

And we can get them anywhere in the United

0:55.3

States of America on the date of your choice. And we make people happy during good times

1:01.0

and bad. So what gave you this idea? And I'm sure it didn't start out with being able to ship

1:08.3

everywhere anytime. Tell me about the origin story.

1:11.5

Yes, it definitely didn't start as a business plan. Never actually was a business plan,

1:17.3

but I just love to create things. I think that's my love language actually. I used to make

1:25.7

like picture frames and stuff and scrapbooks for friends in high school and college.

1:31.4

And I love to bake.

1:32.9

And I see baking as an arts and crafts project, but even better because you could eat it when you're done.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Rebecca Minkoff, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rebecca Minkoff and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.