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Superwomen with Rebecca Minkoff

Encore Episode: Talking Flowers and Fundraising With Christina Stembel

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8543 Ratings

🗓️ 21 February 2023

⏱️ 36 minutes

🧾️ Download transcript

Summary

We’ll address the big question first: Christina Stembel of Farmgirl Flowers really did  grow up on a farm. Growing up in northern Indiana, Christina was expected to  fulfill her womanly duties as a wife and mother while her brother went  off to college. But Christina had other plans. She hightailed it to New York within two weeks of  graduating from high school and started working. Christina did not grow up with a lot of people cheering her on and wishing her success, and that made her strive for it all the more. Over some years and many different ideas, she saw that the floral industry held an opportunity to do exactly what she desired in starting her own business: disrupt the status quo, create scalability, and do good in the world. While not without its challenges (who knew the floral industry could be so cutthroat?), Christina has scaled from 56K her first year of business to $31 million 8 years later. As Christina fondly says, success is the best revenge. Thanks for listening!  Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Big Ideas Less than 3% of women get funding from venture capital. Discussing the disparity in capital support between male and female founders. The value in trusting your instincts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Project Hail Mary is an extraordinary cinematic experience.

0:03.9

You're a great scientist, Dr. Grace.

0:05.6

The world is counting on you.

0:07.0

Starring Ryan Gosling.

0:08.3

So I met an alien.

0:09.8

Two worlds, one impossible mission.

0:12.3

We're going to save the stars.

0:13.8

Project Hail Mary.

0:14.9

Amaze, amaze, amaze.

0:16.2

Seat first March 14th and 15th in Cinemas Everywhere, March 19th.

0:24.5

Today March 14th and 15th in Cinemas Everywhere, March 19th. Today we decided to do something special on Superwomen and do a live podcast.

0:29.3

I was fortunate enough to do a live podcast with Christina Stemble, the founder of Farm Girl Flowers,

0:35.4

at an event we did with Capital One.

0:40.3

So this interview might seem a little loud. There might be some clapping, but it was really fun to interview her life.

0:43.5

She does not hold back. She is beyond honest, which I find so refreshing, about how hard it was

0:49.2

to launch with $49,000 of savings in her bank account to being a company that does over $32 million a year in flowers,

0:57.7

and yet still struggles, still can't raise money, and has challenges that, again, to a lot of us,

1:04.7

you can't believe this is still effing happening.

1:06.9

So take a listen to this incredible live podcast in partnership with Capital One.

1:12.6

This is Christina Stemble on Superwomen.

1:15.6

Hi. How's everyone's morning?

1:17.9

Good. So I'm really excited and honored to be able to partner with Capital One on a podcast

...

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