An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blew up on Spotify or wherever you get your podcasts.

Welcome to Food News. I'm Julia Whitman. And I'm David Jacoby.

Let's put 30 minutes on the clock. 30 minutes.

Starting with one of our favorite topics. It's a ice.

I love the ice. Okay. Do you want to tell us what happens?

Yeah. I love the ice. And I can't lie. Like when you watch a Batman movie,

you kind of root for the Joker, right? And when you watch Black Panther,

there's a part of you that's rooting for Michael P. Jordan character Killmonger.

Sure.

And during these ice, I oftentimes am rooting for the criminals.

However, this time, I am not rooting for the criminals.

They broke into a mom and pop jerky shop in New Mexico.

Espanola, New Mexico, a family run beef jerky, turkey jerky establishment,

a family run jerky house.

That's what you're picking as the mark.

See, because when it's a hotel that charges $1,000 a night that has, you know,

...