An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blew up on Spotify or wherever you get your podcasts.

Welcome to Food News. I'm Julia Littman. I'm David Jacobi. Let's put 30 minutes on the clock.

Lot of stories to get this week. Including a lot of Christmas stories that we will get to at the end.

Tiss the season. But first, this is really exciting hot pocket. I love hot pockets. Do you like the hot pockets?

I haven't had a hot pocket in 25 years. And I know that you remix the order of the stories.

I did not expect this to be a one. So you have to pitch pitch this to me as a one.

Hot pockets are releasing a pair of cargo shorts in conjunction with a brand that had not.

Oh, yes, that was my favorite part. What the Columbus, the Institute of Fashion.

Columbus Fashion Alliance. I hadn't heard of it before.

CFA. And they're releasing a pair of cargo shorts that has pockets specifically for keeping your hot pocket warm.

Yes. And the Columbus Fashion Alliance is a group of creatives in the Columbus area with a passion for fashion in hot pockets.

So I will say Columbus is like the mecca of like testing out food for the people.

Oh, I thought you were going to say fashion. It's a Paris fashion week. Paris Milan, New York Columbus.

Columbus is like test is like America's testing ground. Like this is the real thing.

Yes. Like all of the change representative of the country type of a thing.

Yes. All the chains like tie a triangle products there and stuff. So this like this like makes sense to me.

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