A $3000 Story. Was it Really Worth It? | Ep. #1246

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 December 2019

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not? [00:47] When it is better to opt for the book: better value for money. [01:09] Why Eric decided to build an external story for his brand. [01:43] What convinced Eric to attend the conference? [02:23] The story Eric created for ClickFlow: what do they do? [03:40] The process you go through at the conference: creating your brand script. [04:44] Brand script for ClickFlow: what does a brand script entail? [05:38] How to access a brand script template for your business. [06:14] Three biggest tips Eric learned from the conference. [07:50] Understanding where to implement or use your story in your marketing. [08:31] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Building a StoryBrand Yaniv Masjedi Nextiva Donald Miller StoryBrand Conference Clickflow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.5	And today we are going to talk about a $3,000 story and if it was really worth it or not.
1:02.0	So Neil is actually going to interview me for this one.
1:05.5	It's gonna be a little different
1:06.3	because I actually spent $3,000 to go to this conference
1:09.8	to kind of define the story or the projects that I'm working on right now.
1:13.4	So Neil is going to take it away with the questions and I am going to take it away with the answers.
	...

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