991: Financial Scarcity and Striking Out on Your Own with Entrepreneur Shanna Goodman
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 15 January 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
Our guest today shares an unexpected story about how a childhood growing up on a family ranch inspired her to get outside of her comfort zone and strike out on her own. It's a compelling and relatable story about trusting nobody but yourself to create financial security in your life.
Shanna Goodman is the creator of AMP'D, which helps small businesses build million-dollar brands. AMP'D was developed with Shanna's 15 years of business development experience, including five years as a brand strategy agency owner. She comes from a long line of entrepreneurs, often learning business strategy at the dinner table as a child. She contributes regularly to Business Insider, is an influencer on Mogul.com, and is the mother of two very independent daughters.
To access Shanna's free resources for small business owners, ampdnow.com/podcast
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Transcript
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| 0:00.0 | So Money episode 991, Shanna Goodman, brand strategist and founder of Amt. |
| 0:05.0 | You're listening to So Money, with award-winning Money Guru Farnu |
| 0:10.0 | Farnu Shorabi. Each day get a 30 minute dose of financial inspiration from the world's top |
| 0:15.1 | business minds, authors, influencers, and from Farnuosh herself. Looking for ways to save on |
| 0:21.9 | gas or double your double coupons? |
| 0:24.0 | Sorry, you're in the wrong place. |
| 0:26.0 | Seeking profound ways to live a richer, happier life. |
| 0:29.0 | Welcome to So Money. |
| 0:32.0 | In my corporate role, I felt like I needed to have an MBA to be able to move myself forward. |
| 0:39.8 | But the gaps that I was seeing looked like gaps I could fill with online resources. |
| 0:47.0 | That's right, maybe you don't have to spend six figures to get an MBA. |
| 0:52.0 | Welcome to So Money, everybody. |
| 0:53.8 | I'm your host, Farnoosh Terabi. |
| 0:55.4 | Our guest today is living proof of it. |
| 0:57.4 | Shannon Goodman is the president and founder |
| 0:59.8 | of Ampersand Business Solutions, or Amped for short. |
| 1:04.4 | She comes from a long line of entrepreneurs, |
| 1:06.7 | has spent over 15 years in corporate as a brand strategist |
| 1:10.6 | and business development executive. Like many of you listening thought I need to get ahead in my career, get a leg up, naturally, turned to the MBA process and discovered there might be a more affordable, more valuable way to get it done. |
| 1:26.0 | Shanna and I talk about her business, how she helps small business make a large impact, grow their |
| 1:30.5 | businesses with few resources and small budgets. |
| 1:34.0 | She's got a freebie for all of us who are interested in taking our work, |
... |
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