#99 - Why Most Online Coaches Fail (and How to Fix Your Business Systems) w/ Arielle DeYampert
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 10 March 2026
⏱️ 60 minutes
🧾️ Download transcript
Summary
In this episode of the Choose Hard Podcast, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to pull back the curtain on the real-world struggles online coaches are facing in 2026.
While the industry is flooded with marketing gurus and business "hacks," Cody and Arielle argue that high-quality coaching must come first. They share how TCM built a $1.5M yearly revenue business without relying on paid ads, proving that results and referrals are the ultimate growth engines.
In this episode, we dive into:
- The Certification Gap: Why most coaches lack the systems for effective onboarding, check-ins, and client communication.
- Tactical Mindset Coaching: How to help clients break the "all or nothing" cycle by removing judgment language (like the word "should") and building emotional resilience.
- Driven vs. Dragged: Understanding the pivot from pain-driven motivation to desire-driven fulfillment.
- Building Irresistible Trust: The framework behind moving a client from a stranger to a vulnerable, high-adhering advocate who refers to their entire circle.
- The Content Flywheel: How to repurpose one long-form video into scripts, reels, blogs, and emails to dominate search results (AEO/SEO) across multiple platforms.
- High-Agency Thinking: Why successful coaches must gather value even from people they personally dislike to solve problems for their clients.
Whether you are a new coach struggling with imposter syndrome or a veteran business owner looking to scale with integrity, this conversation provides the tactical, science-backed blueprint for professional coaching success.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | I was very, very motivated on the business side because I had a chip on my shoulder from what people were doubting me on. Then at a certain point, they stopped doubting me. So there was no like chip on my shoulder. That pain point was gone. I was getting off on proving people wrong and I don't have anybody to prove wrong. And I had to find purpose. Once I found purpose, it drove me a lot more. I like to just say desire. Yeah. Like driven versus dragged and towards your desire. |
| 0:22.7 | Like, what is it that you truly, truly want? |
| 0:25.3 | Love using all the same letters. |
| 0:26.8 | Yeah, I know. |
| 0:27.6 | Actually, um, it helps a lot, actually. |
| 0:29.3 | We love an alliteration. |
| 0:32.6 | The greatest things in life all start with a challenge. |
| 0:35.5 | You must accept that everything is hard before it gets easy. |
| 0:40.2 | Everything you want in life begins with a hard path. |
| 0:47.8 | This podcast, we have a returning special guest, Ariel D. Ampert, who's been on the show quite a few times. |
| 0:56.1 | We're going to, I think before we start the questions, because we might even bang out too. |
| 1:01.3 | There's so many of these. I think I'm going to just mention real quickly, like, just kind of where |
| 1:07.5 | we're at, what we're doing, why we're talking about this stuff, because I think it's, for some |
| 1:10.7 | people, it might be out of nowhere. For some people, I think they probably could see it coming. I feel like now that we're starting to lean into it, I'm like, I feel like this has been long overdue. Yeah. So we're going to be answering questions about coaching, online coaching, specifically helping online coaches and business owners. The last solo episode you heard, if you were listening to this right now and you listen |
| 1:31.9 | to every episode, was also an online coaching Q&A. |
| 1:35.2 | I did a few questions, talked about some specific things. |
| 1:38.0 | I've posted some content. |
| 1:39.9 | I sent out the email shocked me. |
| 1:42.0 | I had over a hundred. |
| 1:43.2 | Now I have more that i got to respond to |
| 1:45.0 | i had over a hundred responses in the first hour the crazy part is that email goes out like i |
| 1:50.6 | schedule them you know yeah 3 a m because i'm like yeah i said people responding at five in the |
... |
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