I'm pulling on my driveway. We all know what that means. It's time from the drive to work.

Okay, so today's topic is based on a conversation on Twitter. So somebody was talking about

how do we cost cards. And they sort of the question was the process by which we do it.

And they outlined a bunch of different ways.

And so anyway, it inspired me to talk about how do we cost cards.

And so that is today's topic.

So I'm going to talk all about how we cost cards.

I should stress that we're starting getting a little bit out of my area of expertise.

But we do make cards in vision design. We do cost them. So, I mean, I have some working knowledge of my area of expertise. But we do make cars in vision design.

We do cost them.

So, I mean, I have some working knowledge of how we do this, but this is not, I'm not

an expert card cofter.

But anyway, okay, so the first thing I want to explain is I think there are three myths about

how we cost cards that I want to sort of address.

Myth number one is this idea that there is a singular way we cost cards.

That like there's a formula or there's some sort of like precise way and then every time we cost cards, we use the same structure. Not true. We cost cards

a lot of different ways, which I will go over today, but it is not a uniform thing. It's not

as if there's a single way to cost cards. The second thing is the myth that cards are costed

in a vacuum in the sense that I sort of figure out what the card would be

optimized for itself and I don't think about anything else around it. Not remotely true.

As you will see today, there are times where we sort of cost them in a vacuum, but that's not

when we're getting their final cost. As you will see today, one of the big themes is when you cause cards,

...