La Entrepreneur Academy Live is back November 7th in Novi, Michigan at the newly named Vibe Credit Union Show Place.

This year brings a new format, new speakers, expanded breakout sessions, hands-on learning, and more chances to put ideas into action right away.

Bring your entire team and get ready for a bigger, better experience at

Entrepreneur Academy Live.

You're now listening to the Fullerton Unfiltered podcast. Straightforward. No-nonsense business advice.

Completely on. Unfiltered. Grow your business. Grow your life.

Now, here's your host, Brian Fullerton. All right, gang. So today's video, we're going to be talking

about designing and building a business that you actually want before it's too late. And I guess the

antithesis of this is don't build a business that you don't want. Okay. We're going to give you guys some tips and some suggestions here today. If you're new to the channel, it's all about helping you guys grow a more successful lawn and landscaping business so you guys can go out there and crush it. We're on a roadmap to $1 million business over here in the greater Wixham, Brighton, New Hudson, Nova, Michigan area. If you guys are new here, maybe consider subscribing. We do videos like this and so many, so many more. So we'd love to have you part of the team. All right. So here's what I want to talk about today. Four different conversations. Number one, getting the right type of business put together. Number two, getting the right type of customers. Number three, getting the right type of work. And number four, talking about one that hasn't been talked a lot in a while, it's building the right route, the right type of service area. I think a lot of people are still leaving money on the table there. Before we jump into it and I throw up on you for the next 10 minutes on the whiteboard, I do want to just mention three quick things.

Number one, somebody just signed up the other day with gusto. We do earn a kickback. I'll leave my affiliate link or whatever you call it in the description. Thank you for that. I make some money on that. You make some money on that. So big thank you to you guys. That's what we've been using for payroll for over a year. I just had to mention that because it just came through like 20 minutes ago.

So thank you, thank you, thank you.

All those little kickbacks and dollars here and hundreds of dollars of dollars of That's what we've been using for payroll for over a year. I just had to mention that because it just came through like 20 minutes ago.

So thank you, thank you, thank you. All those little kickbacks and dollars here and hundreds of dollars there, it goes right back into making content like this for you guys. So thank you in advance. Number two, the SOP bundle. Can't thank you guys enough for the support with that. If you're looking to grow multiple crews, hire office admin help, That's what the SOP bundle is for.

50 to 60 plus training videos now for the field to help you train and teach your team. And another 20 plus

videos, including videos that we're filming right now for Snow to help you guys with your

office admin help. So thank you for checking out the SOP bundle and your support there.

Last but not least, it's landscape operator efficiency week at Granum and your boy is hosting Tuesday through Friday, 2 o'clock each day. I'll leave a link in the description so you can register for that webinar. Like a thousand plus people already registered for that. It's going to be a great conversation teaching you all about how to know your numbers, how to get a budget, checking revenue per hour, man hour rates, and all the fun conversations that we normally do with the LMN folks. So I hope to see you guys on those webinars real time this week every day at 2 o'clock. Put it on your phone, put the AirPods in, and listen to it as you mow or go do whatever you guys are doing out there. We'd love to have you guys join us. So all those links will be in the description. Listen to this really quick. What I want to talk about for a couple of minutes is as we're continuing to build a business,

or maybe you guys are just getting started in business, the very first thing we want to do,

and I wish that I thought more of this through as I was getting started was, number one,

building a business biz that I wanted.

I think all too often a lot of us get started in business.

We're just cutting grass on the side.

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