970. How To Build An Army Of Referral Partners

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 7 November 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly discusses the importance of building an army of referral partners to sell for your business. Referral-based companies tend to grow 86% more over a two-year period than companies that do not have a strong referral program.

Referrals are more reliable and consistent than other marketing strategies, making them a valuable asset for any business. Kelly shares three ways to build an army of referral partners: employing your own customers as ambassadors, leveraging your customers' networks, and participating in strategic collaboration networks. These strategies can help entrepreneurs work less and earn more by increasing the efficiency of their sales activities.

If you want to learn how to grow your business using referral marketing, this episode is for you.

Also in this episode:

Referrals have a higher close rate than general leads generated from online marketing.
Employ your own customers as ambassadors to promote your business and offer incentives for their efforts.
Leverage your customers' networks by providing them with assets to share their results and invite others to engage with your business.
Participate in strategic collaboration networks to build referral partnerships with like-minded entrepreneurs.

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Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business
0:15.8	that scales. Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned
0:25.8	eight figure entrepreneur. Let's get started. Welcome back. Today we're digging
0:31.6	in and we're going to talk about how to build an army of referral partners to sell for you.
0:38.0	So as I've been sharing with you all, referral-based companies, companies that have a strong referral program tend to grow 86% more
0:46.9	over a two-year period than companies that do not.
0:51.1	Companies that have a strong referral program tend to be able to weather the storms of
0:54.8	economic change and market shifts better than the average company because referrals do not start and stop based on these outside
1:06.4	indicators. I mean it's obvious right so there's a reason why I want each and
1:11.0	every one of my listeners to make a referral marketing system a core part of your
1:15.9	2024 strategy. Okay, so as I mentioned already, there are three different ways that you can build an army of referral partners for your
1:26.2	business and actually I'm focusing in on three ways that I personally know and that I personally
1:32.2	can recommend but I'm sure there are so many ways beyond this
1:37.1	okay as you all know we are kicking off the advanced live experience literally at 12 p.m. Eastern today.
1:44.4	So if you are listening to this podcast on the day that it's released,
1:48.4	today is November 7th.
1:50.9	I want to make sure at 12 p.m. Eastern that you're going to be live with me at the
1:55.6	advance experience and today what we're going to be doing is a 90 minute
2:00.2	masterclass on exactly what we're here to talk about today but we're going
2:04.0	to go even deeper into specific strategies. So first of all I want you to close your
2:08.6	eyes and imagine this for just a moment. Most people that run service-based businesses move from one to one to
2:16.1	one to many and a lot of you have programs that are $10,000, $15,000, $20,000 and on upward, right? But if we're talking about a program, even
	...

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