971. How People With Money Buy

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 8 November 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly discusses the importance of targeting affluent buyers and how to sell to them effectively. She emphasizes the power of referral marketing and explains that affluent buyers are more likely to make a purchase based on a trusted recommendation.

Kelly also highlights the benefits of referral marketing, such as higher customer lifetime value and lower churn rate. She introduces the Advanced Innovation Society, a membership program that provides training and resources for building a multimillion-dollar referral marketing system. Kelly encourages entrepreneurs to focus on referral marketing and live launching as their top strategies for growth in 2024.

Also in this episode:

Affluent buyers are more protective of their time than their money.
Affluent buyers make purchasing decisions based on trusted recommendations.
Referral marketing is crucial for generating consistent and high-quality leads.
The Advanced Innovation Society offers training and resources for building a multimillion-dollar referral marketing system.
Focusing on referral marketing and live launching can lead to predictable and consistent revenue.

https://bit.ly/novadvorg

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Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business
0:15.8	that scales. Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure
0:26.5	entrepreneur. Let's get started.
0:30.6	Every day individuals ask me how do I sell to more affluent buyers how do I
0:36.7	target people that have disposable income or how do I sell to people that have six and seven figure businesses?
0:44.0	Probably the three most common things that I hear as a business mentor.
0:48.0	Why? Because obviously no one wants to spend their energy
0:51.0	selling to people who can't afford their product
0:53.9	program or service. Well here's the deal. Before we dig into today's episode
0:57.8	which is about how people with money actually buy things, I want to let you know a few things. Number one, it's
1:04.8	important to know that as we've been having this conversation about building
1:09.0	your million or multi-million dollar referral program that people are four times more likely to buy
1:14.9	when they're referred to you. This means saving a whole lot of time, energy, effort, and
1:19.6	money in your marketing. Number two, the lifetime value for a new referral customer is
1:25.3	16% higher than non-referals and we're going to get to this in just a second
1:30.6	but usually they're people that have already been pre-qualified.
1:35.0	Number three, 84% of business to business decision-makers start the buying process with a referral.
1:43.7	Number four, referred customers have an average 18% lower turn rate than customers acquired
1:50.7	by other means.
1:52.0	What does this mean for you? Less hassle, less
1:55.2	frustration, less declines, less customer burnout, less launches, right? And of
2:02.2	course business owners who regularly network and establish relationships with other
	...

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