#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 21 May 2018

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Growing a business is tough and risky.

And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day.

But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it.

Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world.

Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company.

http://buildingastorybrand.com/97

Transcript

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0:00.0	Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose.
0:14.0	Noise is the enemy and creating a clear message is the best way to grow your business.
0:18.4	I'm your host Donald Miller. I'm joined by my co-host J.J. Peterson.
0:21.7	Hi done. And our correspondent Allison Trowbridge.
0:24.2	Hello, Donald.
0:25.2	That's pretty good, Ali.
0:27.2	You got it down now.
0:28.2	I'm working on it.
0:29.8	The newscaster voice is coming out.
0:32.3	And so practicing. You do today's interview with two-faced co-founder
0:36.4	Jared Blandino and Jeremy Johnson, is that right?
0:39.6	Oh, it was so good, Don.
0:41.3	And let's be clear the name of their company is two-faced
0:43.7	right they are too fast yeah thank you for clarifying yeah
0:51.2	these two-faced co-founders.
0:53.0	Company is two-faced and they are not two-faced.
0:59.0	You know what they're a fascinating story because they started behind the makeup counter at
1:04.0	S daylauter and fast forward to a year and a half ago they sold to S day lotter for
1:09.6	one and a half billion dollars they sold to the that they were bottom level employees of. You got it. That's really
1:16.3	amazing. But it wasn't this skyrocket as we know the plot points of the story. It wasn't the
1:21.6	skyrocket to success.
1:22.7	Not at all.
	...

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