#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 28 May 2018

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast.

Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in.

You’ll learn what to post about, how to separate your personal brand from your business, and so much more. Your social media can be a huge asset to your brand and your bottom line. This episode will help you make it happen.

http://buildingastorybrand.com/98

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse,
0:10.7	you'll lose. Noise is the enemy and creating a clear message is the best
0:14.3	way to grow your business. I'm your host Donald Miller. I'm joined by my co-host
0:17.5	J.J. Peter's and hi J.J. Hello Don. Today we're going to talk
0:21.0	about the difference between branding and marketing
0:23.0	specifically in the social media space. Yeah a lot of people have a lot of
0:26.9	questions. They do yeah it's interesting we get a lot of questions about it and
0:29.9	there's a fine line I'd like to hear from you because I have my theories.
0:34.0	What's the difference between branding and marketing?
0:36.0	I would say the most simple way that I've explained the difference between branding and marketing
0:40.7	is marketing explains what you do, how it makes people's life better and how to get it.
0:46.4	It's basically messaging.
0:47.8	Like super clear.
0:48.8	Yeah, real clear.
0:50.1	And branding is how you make people feel.
0:52.4	I'd explain it the exact same way.
0:54.2	Yeah, so that's why like with Coca-Cola,
0:56.9	when you have a Coca-Cola advertisement,
0:58.8	a lot of small businesses want to start out
1:01.0	and be like, oh man, that Coke ad or that Pepsi ad or those Nike ads are amazing.
1:05.7	We want something like that.
1:07.3	Well, their brand is so well known that they don't have to say, we are a drink that comes with sugar and caffeine that
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.ai, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of StoryBrand.ai and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.