968. Core Strategies To Make Your Business More Referrable

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 3 November 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly uncovers five strategies to reduce friction and make your business more referable. With a focus on simplicity and clarity, these strategies are designed not only to boost referrals but increase overall sales by improving how you connect with your audience and partners.

There is unbelievable power behind a singular, clear result that your business delivers, and Kelly urges entrepreneurs to communicate this consistently across all platforms. This clarity is what turns casual customers into active referrers. The episode goes deep into the practical steps of crafting a compelling message that your clients and partners can easily share, eliminating confusion and indecision that will tank your referable potential.

Also in this episode:

Having one-page templates that outline your key results and ideal customer avatar
Streamlining your referral process so that it's effortless for busy prospects
Incentivizing referrals through a thoughtful and appealing rewards system
Asset development for making your business easily deferrable through social media content and branding up-to-date and engaging

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Transcript

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0:00.0	Welcome to the Kelly Roach show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales. Lead with
0:14.9	integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader
0:20.8	and Fortune 500 executive turned eight-figure entrepreneur.
0:25.0	Let's get started.
0:27.0	Welcome back. We're back for part two.
0:30.0	Today we're talking about five ways to remove friction and make your business more
0:34.0	referable. This is absolutely crucial because I think a lot of people don't
0:38.1	realize that there are so many people that like you, that trust you, that would refer more to you, but
0:46.7	they can and they don't because of the friction that you don't even know exists
0:51.0	in the way that your business is positioned.
0:54.7	What's really, really interesting is what I'm gonna cover with you here on today's
0:58.0	episode. If you apply these things as it relates to referrals,
1:01.4	something crazy's gonna happen. And that crazy thing is something crazy is going to happen.
1:03.2	And that crazy thing is that it's
1:04.9	going to increase your overall sales from other sources
1:08.0	as well, because it all comes back
1:11.0	to the same couple of things.
1:12.2	So number one, the most important thing is
1:14.5	that you have one key result, that people get over and over again in your
1:17.9	business, that you talk about incessantly, that you're known for, that you're
1:21.5	sharing online about. The thing is a lot of times if someone is
1:25.5	not sure whether or not you can help the person that they have in mind, they just end up letting it go.
	...

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