967. The Key To Unlocking Sales Growth And Catapulting Your Revenue

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 2 November 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly shares essential strategies for kickstarting your sales growth as we close out the year and look to 2024. Pulling from over a decade of entrepreneurial experience, Kelly talks about her approach to adopting new technologies and strategies with caution, focusing instead on what has been proven to work time and time again.

If you ask Kelly, "The grass is always greener where you water it," proving the importance of focus and attention in growing your business's financial success. She discusses the concept of opportunity cost and the vital role it plays for CEOs and company presidents in decision-making, pushing for a concentration on timeless, adaptable strategies that ensure efficiency and effectiveness in sales WITHOUT compromising personal well-being or family time.

Also in this episode:

The significance of focusing on strategies that aren't only effective but sustainable long-term
Two strategies to scale your business into 8 figures: Live Launch and Referral Marketing
Debunking myths and misconceptions of timeless and stable referral marketing
The impact of referral marketing and its advantage over chasing new, untested methods
Why you need to prioritize foundational, profitable approaches as we move into 2024

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Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales.
0:15.4	Lead with integrity and create a lasting legacy.
0:19.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight figure
0:24.8	entrepreneur. Let's get started.
0:27.3	Okay, okay, let's go ahead and dive right in. We have a big topic for today and this is probably going to end up being a multi-part series I have that
0:36.8	feeling coming into today's episode but what I want to dive into today is how do we
0:41.5	get sales back on track and growing now for a lot of
0:46.4	entrepreneurs they're rounding out the year and they're really looking at how do I make sure
0:52.4	that I conceal the deal on 2024 before we get down to business and make sure that
0:58.0	2024 is not a repeat of 2023.
1:01.0	I think that's the feeling that most people have. So here's the deal. I am always
1:05.5	looking for a couple things when I select strategies and those of you that have
1:09.6	followed me for any period of time over the last 11 years. I have always been a slow
1:15.3	adapter of new technology. I've always been a slow adapter of new strategies. I've
1:20.3	always been a slow adapter of new social media platforms. In fact, I did not get on
1:25.0	Instagram until a couple years ago. I never used Instagram for my business. I never
1:28.9	used my personal Facebook page for business. There's a lot of things that I did not participate in on my way
1:35.5	to building an eight-figure business and I have to say it didn't slow me down
1:40.2	because the grass is always greener where you water it.
1:44.6	And it's the number one lesson that I hope that every entrepreneur can learn.
1:48.7	The grass is always greener where you water it.
1:51.9	Where your focus goes is where your
	...

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