967. The Contractors Who Win Know Exactly Who They're Talking To
Fullerton Unfiltered
Brian Fullerton
4.9 • 1.2K Ratings
🗓️ 18 May 2026
⏱️ 52 minutes
🧾️ Download transcript
Summary
In this episode of Fullerton Unfiltered, Brian and Adam break down how branding directly impacts the type of customers your business attracts. From websites and social media to trucks, uniforms, and messaging, they unpack why some companies attract premium clients while others constantly battle price shoppers. This conversation dives into positioning, trust, perceived value, and how to build a brand that attracts the right ICP and helps your business stand out in a crowded market.
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Transcript
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| 0:00.0 | You're now listening to the Fullerton Unfiltered Podcast. |
| 0:09.7 | Straightforward. |
| 0:10.6 | No nonsense business advice. |
| 0:12.7 | Completely on. |
| 0:14.5 | Unfiltered. |
| 0:15.6 | Grow your business. |
| 0:16.8 | Grow your life. |
| 0:17.9 | Now, here's your host, Brian Fullerton. Welcome to another episode of the Fullerton Unfiltered Podcast. It's your host, Brian Fullerton. |
| 0:21.4 | Welcome to another episode on The Fullerton on Filtered Podcast. |
| 0:23.9 | It's your host, Brian Fullerton here hanging with you guys. |
| 0:25.9 | And good morning. |
| 0:27.4 | Happy Monday to everybody if this episode goes out on a Monday. |
| 0:30.5 | We've got returning guest, my younger brother, Adam Fullerton here, joining us with |
| 0:35.0 | himself and Brandon Bull. |
| 0:54.3 | Yeah, great. Me and myself. Me, myself and I, right? I think that me, myself and I, Irene or something? Is that Jim Carrey movie? Jim Carrey movie. That's an oldie and a classic and a crazy freaking movie. Hilarious movie. Anyway, so welcome to the Fuller Sam filtered show. We're going to talk all things, marketing, branding. I've got a really good conversation I want to have today about ICP, your ideal customer profile. |
| 1:00.3 | Adams are a resident expert, so we're going to be talking a little bit about that today. |
| 1:04.8 | A little inside baseball. |
| 1:06.6 | Once every couple weeks, a couple months or so, we have a cousin Friday. |
| 1:11.6 | So all the nieces and nephews and cousins come on over. |
| 1:14.9 | And we just have a, you know, chill day. |
| 1:16.6 | You know, we got this beautiful yard and backyard patios. |
| 1:19.1 | Kids are outside playing in the grass, making friends and, you know, just living the dream, really. |
... |
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