965: Jessica Frew: Shove Your Shoulds to Become a Decision-Making Badass

Shameless Leadership

Sara Dean

Self-improvement, How To, Business, Management, Education

4.7 • 800 Ratings

🗓️ 11 November 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I was thrilled when I learned that past podcast guest Jessica Frew wrote an entire book on decision-making. Decision fatigue is real and so very exhausting. It holds us back from taking action, best leveraging our time and energy, and truly trusting ourselves. Jessica is a firecracker and I know this conversation will give you some great AHA’s about becoming a more decisive person. Jessica Frew is an author, speaker, coach, wife, ex-wife, mom, stepmom, and BOLD action taker. She believes that you find true peace, connection and confidence by making your next best decision. Jessica helps you make clear, confident, and concise decisions to lead a BOLD life that is in alignment with who you were created to be while leaving behind overthinking, people pleasing, and the need to justify your decisions through her proven Be.Be.Be Decision Making Formula. Her new book, Shove Your Shoulds: Become a Decision-Making Badass & Live the Life You Deserve is all about unlearning the decision-making patterns we were taught (especially as women, mothers, and leaders) and embracing choices that actually feel aligned. Listen in to hear Jessica share: The power in giving yourself permission to evolve yourself and your work over time How your “shoulds” quietly hijack your decision-making and breed negative self-judgment How her narrative around being a stepmom held her back and how she unpacked this old narrative to write a new, better one How to unravel long-term narratives that keep us stuck and how writing your own narratives elevates you as a leader Why women hold so much fear around decisiveness The connection between indecision and fear and how to reclaim your power by embracing decisiveness The actual (simple) steps you can take in releasing an old narrative that is no longer serving you or possibly even harming you Links Mentioned: Get Jessica’s Book, Shove Your Shoulds: https://shoveyourshoulds.com/ Follow Jessica on IG: https://www.instagram.com/heyjessicafrew/ [NOVEMBER 20th] Join my 90-minute Leadership Roundtable, Thriving in Leadership in Uncertain Times: saradean.com/roundtable [OPEN ENROLLMENT] Join Sara’s Aligned Leadership Incubator: saradean.com/aligned [LISTENER SURVEY] Let me know what Programs & Events you want me to host in 2026: saradean.com/survey Hire me to speak: saradean.com/speaking Coach with me: https://saradean.com/executive-coaching-services Connect with me on LinkedIn: https://www.linkedin.com/in/saradeanspeaks Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.
0:12.4	Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.
0:17.4	From startups to scaleups, online, in person and on the go shopify is made for entrepreneurs
0:23.3	like you sign up for your one dollar a month trial at shopify dot com slash setup
0:28.6	welcome to shameless leadership i'm your host sarah dean this show is for women, transgender people, non-binary folks, as well as allies, who are committed to advancing their leadership while also advancing the leadership of those around them. In each episode, we will offer practical tips, leadership strategies, and inspiring stories to help you become a more confident, compassionate,
0:55.1	and inclusive leader. The truth is, you were born to lead. What might happen for you if you
1:00.6	were to wholeheartedly embrace that part of yourself? So let's start now together.
1:05.9	Hello, shameless leaders. I am so excited to welcome back to the show, my friend, my speaking and coaching colleague,
1:14.0	Jessica Frue. So she was on the show a few years ago now, but we immediately hit it off.
1:19.1	And when she told me she had a new book coming out, I was like, you got to come back.
1:23.2	And her book is timely and important. And we had such a fun conversation today, all about
1:29.0	decision making, which is something that I struggle with, and almost every woman I know struggles
1:34.6	with. So this will be a fun conversation. Jessica Fruh is an author, speaker, coach, wife,
1:41.1	ex-wife, mom, stepmom, and bold action taker. She believes that you find your
1:46.4	true peace, connection, and confidence by making your next best decision. Jessica helps you make
1:52.3	clear, confident, and concise decisions to lead a bold life that is in alignment with who
1:57.2	you were created to be while leaving behind behind overthinking, people-pleasing,
2:02.3	and the need to justify your decisions through her BBB decision-making formula.
2:07.8	Her new book, Shove Your Shoulds, Become a Decision-Making Badass and Live the Life You
2:12.7	Deserve, is all about unlearning the decision-making patterns we were taught,
2:16.9	especially as women,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Sara Dean, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Sara Dean and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.