#960: Zach "The Flexible Dieting Lifestyle" Rocheleau
Choose Hard
Cody McBroom
4.8 • 812 Ratings
🗓️ 15 February 2024
⏱️ 58 minutes
🧾️ Download transcript
Summary
Zach Rocheleau comes on the podcast to tell his story in full, going from college kid trying to learn how to diet for his goals ALL the way to being the world's most well-known "Recipe Guy" on social media!
He's made a name for himself by creating "Macro-Friendly Meals", a term we're pretty sure he originally invented and popularized, himself. His passion and hobby for creating these meals turned into a powerful brand, massive company, and multiple products, which he develops and delivers to the flexible dieting world at a massive scale.
Throughout this interview, you're going to hear his story in full, which covers his struggles, his entrepreneurial journey, his thoughts on brand development, his take on social media today, and SO much more...
Follow Zach on instagram at: @theflexibledietinglifestyle
Shop Zach's Products at https://flexibledietinglifestyle.com/
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Transcript
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| 0:00.0 | Welcome to the tailored life podcast. This is the training and nutrition podcast that goes way beyond just training and nutrition and helps you live an above average life. |
| 0:18.4 | My name is Cody McBroom. I'm just a regular dude out here trying to do above |
| 0:22.3 | average things and live an above average life. And that's what this podcast is about. This is the |
| 0:26.3 | coaching podcast that helps you do above average things and not be so average. We're all average |
| 0:31.7 | in many ways. And life is about pushing the boundaries and achieving more than just the average |
| 0:36.4 | life, living an above average life, living an above average |
| 0:38.2 | life, having an above average body, making above average paychecks, doing above average things |
| 0:42.9 | and having above average experiences. And today's guest, man, he checks all the boxes. I'm super |
| 0:48.3 | excited to bring this episode to you guys. And I think you're going to hear a side of this man |
| 0:52.5 | that you haven't heard before. |
| 0:58.4 | I know that's how I felt when I was talking with him. I was like, man, I didn't realize how much depth there was to your story, to your journey, how exciting the entrepreneurial path has been for you. |
| 1:04.9 | And the guy I'm talking about is Zach, better known as the flexible dieting lifestyle. |
| 1:09.6 | Zach has built a following of 1.2 million people on |
| 1:13.8 | Instagram by creating the best recipes that are macro friendly. I mean, this is the flexible |
| 1:20.2 | dieting guy. This is the guy who made macro friendly even a term. I believe he was the one that |
| 1:25.5 | invented what is now a buzzword quite literally. And he's had a |
| 1:29.2 | wild journey to becoming the flexible dieting lifestyle and being the quote unquote macro friendly |
| 1:35.0 | recipe guy. I mean, he is the most well known person when it comes to creating exciting, |
| 1:40.9 | delicious recipes that are also macro friendly. And he built this so big that he actually |
| 1:47.1 | had to start coming out with his own products like protein cookie butters and flex brands, |
| 1:51.4 | which he creates protein powders and such that are actually cooking friendly, I guess you could |
| 1:56.7 | say, because they're better to use for cooking, which he needed them for. But man, this is such a |
... |
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