We know from research that success isn't just about effort. It's about strategy, accountability, and of course, communication. And yet, when it comes to job transitions, promotions and salary negotiations, most people go it alone. That's where today's sponsor, Strawberry.combeer career coaching, comes in. Kylie, on the Think Fast Talk Smart team met with a strawberry.

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Saying no can be very empowering because it asserts what we want or what we don't want.

But saying no can also help us better understand ourselves,

our values, our personal policies, and our rules. My name's Matt Abrahams, and I teach

strategic communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart,

the podcast. Today I'm really excited to speak with Vanessa Patrick. Vanessa is Associate Dean of Research and Professor of Marketing

at the Bauer College of Business at the University of Houston. Her research focuses on the

pursuit of pleasure and how we can avoid the lure of pleasure.

Vanessa recently released a new book entitled The Power of Saying No,

the new science of how to say no that puts you in charge of your life.

Welcome, Vanessa.

So excited to have you here and to have our conversation.

Thanks, Matt. I'm delighted to be here and super excited to share you here and to have our conversation. Thanks, Matt.

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