948: The 3 Simple Steps to Compelling Stories with Mark Carpenter

How to Be Awesome at Your Job

How to be Awesome at Your Job

Sharpening, Self-improvement, Meaning, Winning, Development, Money, Interview, Writing, Health & Fitness, Speaking, Mental Health, Success, Wins, Fun, Skills, Business, Careers, Training, Education, Collaboration, Decisions, Career, Selfhelp, Mockaitis, Thinking

4.5 • 1.1K Ratings

🗓️ 28 March 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Master storyteller Mark Carpenter shares handy keys for telling great stories that enrich all your communication.

— YOU’LL LEARN —

1) Why stories are more effective than numbers

2) The science behind why our brains love stories

3) The three elements of a memorable story

Subscribe or visit AwesomeAtYourJob.com/ep948 for clickable versions of the links below.

— ABOUT MARK —

Mark Carpenter is a serial storyteller who is on a mission to bring more humanity into leadership and sales.

Mark has leveraged his storytelling ability over the years in marketing communication, public relations, corporate facilitation, and as a college professor. Today, Mark works as a consultant and speaker to teach others what he has learned along the way, and he shares his secrets to purposeful and effective leadership in his best-selling book, Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.

When he’s not speaking, training, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children’s books.

• Book: Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire

• LinkedIn: Mark Carpenter

• Website: Master-Storytelling.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: How to Listen: Discover the Hidden Key to Better Communication by Oscar Trimboli

• Book: The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell) by Joseph Campbell

• Video: Dan Harmon Story Circle: 8 Proven Steps to Better Stories by StudioBinder

• Past episode: 560: How to Resolve Conflict and Boost Productivity through Deep Listening with Oscar Trimboli

• Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak

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Transcript

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0:00.0	Welcome to the How to be Awesome at Your Job Podcast.
0:04.0	We think when we're putting our charts and graphs out there and we're giving a bunch of data to people,
0:12.0	that's going to build our credibility.
0:14.4	They actually found the information more credible coming into the form of a story,
0:18.7	because they could relate to it more. It meant something to them individually. Storytelling helps move your mission vision values
0:26.9	from words on the wall to behaviors and all so that people can see what you mean by
0:32.1	those mission vision and value statements.
0:36.0	Know who your audience is and what's going to relate to them,
0:39.0	but as much as possible, use your own natural language.
0:43.0	That will increase the authenticity,
0:45.0	it will increase the connection you get from the people you're talking to.
0:48.0	That's Mark Carpenter.
0:50.0	He's a serial storyteller who's honed his craft through years in marketing communication, public relations, corporate facilitation, and as a college professor.
0:59.0	Today, Mark works as a consultant and speaker to teach others his storytelling insights shared his best-selling
1:04.9	a book, Master Storytelling, how to turn your experiences into stories that teach, lead, and inspire.
1:10.8	So you'll learn one, why stories are more effective than numbers to the science
1:15.0	behind where our brains love stories and three the three elements of a memorable
1:19.6	story. I'm Pete McKitis this is how to be awesome at your job, and now here's Mark.
1:24.0	Mark, welcome. Thank you, Pete, glad to be here with you.
1:28.0	I'm excited to hear your wisdom on storytelling,
1:32.0	and I'd love it if you could start us off with
1:35.1	When your most surprising
	...

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