946 | LIVE from RISE Elevate

The Rachel Hollis Podcast

Rachel Hollis

Relationships, Education, Society & Culture, Self-improvement, Personal Growth, Personal Development, How To, Health And Wellness

4.4 • 16.6K Ratings

🗓️ 30 March 2026

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to attend a RISE Event? Find out about our upcoming sessions: https://msrachelhollis.com/events/ This episode of The RHP features a live conversation between Rachel Hollis and entrepreneur Cassey Ho, recorded at Rise Elevate in Austin, Texas. Cassey shares how she unintentionally built a massive brand from a simple YouTube fitness video into companies like POPFLEX and a Target partnership. She emphasizes that her success came not from strategy but from consistently creating high-quality, passion-driven content and listening closely to her community. The conversation dives into practical entrepreneurship lessons, including the power of storytelling in marketing, the importance of trusting instinct alongside data, and the realities of scaling a business. Cassey also recounts her viral pirouette skort design, the challenges of fast-fashion copycats, and how she turned a frustrating legal battle into an innovative, mission-driven upcycling initiative that empowered other designers and engaged her audience. Throughout, she highlights resilience, creativity, and authenticity as key drivers of growth, encouraging listeners to focus on building something meaningful, adapt to challenges as opportunities, and stay aligned with their purpose rather than chasing trends or external validation.

Transcript

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0:00.0	Guys, welcome to another episode of the show. I am so tickled to bring you a live podcast recording.
0:08.8	What you're going to hear is from a recent event that we had in Austin, Texas.
0:13.4	This was part of our Rise Elevate series.
0:17.4	This is a one-day event specifically for entrepreneurs or women who are building careers or platforms.
0:24.9	Maybe you want to write a book or start a podcast or be a content creator.
0:29.6	The audience was filled with the most incredible women doing the most incredible stuff.
0:35.3	And I had to bring in one of my favorite entrepreneurs to have a
0:40.1	real authentic conversation in front of the crowd. I was so tickled to get to sit down with
0:46.2	Cassie Ho. Now, Cassie has been a guest on the podcast before, and we talked a lot about
0:51.6	how she built what she built with both Blagalotties and PopFlex.
0:56.6	But in this particular conversation, she was so real, she was so authentic.
1:02.0	And because I knew we were just talking to entrepreneurs, it was so granular.
1:06.7	So it wasn't like what's the mindset necessary to do X, Y, and Z.
1:12.1	It was like, how do you figure out what you're going to post on social media?
1:17.5	Like it was so niche.
1:20.4	And I loved it and the audience loved it.
1:23.1	It was amazing conversation.
1:24.9	So I'm really, really happy that you get to hear it too this is my conversation
1:29.8	at rise elevate with the incredible cassie-ho hey guys I'm Rachel Hollis and this is the show
1:42.5	where we talk about life, real life.
1:46.3	Around here, we cover everything, from habits and motivation to relationships, parenting,
1:53.3	and what it looks like to build a life that you love.
	...

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