#94: The Secret to Optimizing and Pricing Your Products for Explosive Growth
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 17 October 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
If you have a great line of products but don't optimize, price and package them strategically, you are leaving money on the table. The truth is, 10% of your customers are willing to pay you 10 times more money if you had the right product or package for them. Every company should think through having an entry-level product, a mid-level product, and an elite-level product for customers with different needs (and pocketbooks!).
In today's coaching conversation, Donald Miller talks with Dr. Tarun "T-Bone" Agarwal, Owner of 3D Dentists, an educational service helping dentists run a successful dental practice by simplifying both the business and clinical sides of dentistry. Don helps T-Bone think through different tiers of products that could triple his revenue and help him reach his goal of having a wait list for his programs. Listen in to learn how optimizing as well as strategically pricing and packaging your products can help you skyrocket your own revenue!
Find Dr. Tarun "T-Bone" Agarwal at 3D-Dentists.com.
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Transcript
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| 0:00.0 | Hey, it's Bobby Richards, producer of The Business Made Simple Podcast. |
| 0:06.9 | Every episode of the show, we focus on coaching you through what's keeping you up at night |
| 0:10.6 | when it comes to running and growing your small business. |
| 0:13.3 | The overwhelm is real, especially when you feel trapped in the day-to-day operation, |
| 0:18.1 | or stressed, discouraged, and constantly second-guessing the plan you've implemented for |
| 0:22.7 | growth. |
| 0:23.7 | Well, in Donald Miller's new book, How to Grow Your Small Business, you'll get a proven |
| 0:28.2 | six-step plan for growth so you can stop drowning in the details and finally start spending |
| 0:33.1 | more time doing the things you truly love, both in your business and in your life. |
| 0:38.1 | So if you are ready to experience freedom, flexibility, and growth for your small business, how |
| 0:44.0 | to grow your small business is the book you've been waiting for. |
| 0:47.5 | And if you pre-order how to grow your small business at growyoursmallbusiness.com right |
| 0:52.7 | now, you'll get a free audio summary of the book delivered right into your inbox. |
| 0:58.0 | Stop losing sleep worrying about whether or not you're growing your small business the |
| 1:01.3 | right way and start using a proven plan that works. |
| 1:05.6 | Just pre-order how to grow your small business at growyoursmallbusiness.com. |
| 1:16.7 | Before we get started, I want to tell you about entrepreneurs on fire hosted by John |
| 1:20.9 | Lee Doom as it's available now on the Hubsbot Podcast Network. |
| 1:24.7 | Researchers on fire stokes inspiration and share strategies to fire up your entrepreneurial |
| 1:28.9 | journey and create the life you've always dreamed of. |
| 1:31.7 | Here are some fantastic episodes to check out first. |
| 1:35.3 | One, eight tools of improv comedy in work and life with Katie Goodman. |
... |
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