Hi, this is Greg Keltstrom, welcome to the Agile World Podcast, where we discuss customer

experience, employee experience, and transformation in an Agile age.

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Hi, this is Greg Keltstrom, host of the Agile World Podcast.

Today we're going to talk about the intersection of customer experience or CX, an employee

experience, or EX.

I talked a bit about this in the last episode about the Center of Experience, but I wanted

to dive in a little bit deeper and really just underscore that these two things, while

they're often treated as completely separate things, are so related.

Successful companies have always understood that happy customers buy more, they buy more

often, and are more likely to recommend others to buy as well.

But they also understand that happy employees, stay longer at a company, are generally

more productive and contribute to making these happier customers.

So really tying these things together becomes so critical, and I talked about this concept

of brand experience equals customer experience plus employee experience.

That's such a key concept because when we can really tie these things together, we can

...