#93 Agility in the Relationship with Ourselves with Laura DiBenedetto

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 6 October 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended.. The challenge, then, is to find a way to continually improve ourselves in order to be better. I talk a lot about agile processes and how companies can use them to improve everything from customer and employee experience to branding and marketing, but today we’re going to talk about applying transformation to one’s self. To help me discuss this topic, I’d like to welcome Laura DiBenedetto, Best Selling Author and CEO of Vision Advertising.

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Transcript

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0:00.0	Hi, this is Greg Keltstrom. Welcome to the Agile World Podcast, where we discuss customer
0:06.4	experience, employee experience, and transformation in an Agile age. The Agile World Podcast is
0:13.1	brought to you by TechSystems, an industry leader in full-stack technology services, talent
0:18.6	services, and real-world application. For more information, go to techsystems.com.
0:24.9	To read more about the topics discussed on this show, you can go to my website at theagile.world
0:30.2	and read my latest articles or get a copy of my latest book, The Center of Experience,
0:34.6	a blueprint for creating an experienced led organization, now available on Amazon and
0:39.7	other retailers. My name is Greg Keltstrom and I'm the CEO and co-founder of CareerGig
0:44.7	and host of the Agile World Podcast. Today we're going to talk about agility and how we relate
0:49.5	to ourselves. While we've all grown up with unique backgrounds, habits, and things we were
0:54.0	taught as the true measures of success, as we go through life, we can often find that those
0:58.3	things, even if well-intentioned, are either incorrect or don't apply to us as they might have
1:02.9	been intended. The challenge then is to find a way to continually improve ourselves in
1:08.2	order to be better. I talk a lot about Agile processes and how companies can use them to improve
1:13.2	everything from customer and employee experience to branding and marketing, but today we're
1:17.6	going to talk about applying transformation to oneself. To help me discuss this topic, I'd
1:23.0	like to welcome Laura Devana Detto, a best-selling author and CEO of Vision Advertising. Laura,
1:29.0	welcome to the show. Thank you. Thank you. We're up to a really good start.
1:36.7	Well, let's start by talking about your book, The Six Habits. Why don't you tell me a little
1:41.5	bit about the premise and just what readers could expect from it? Awesome. I would be delighted too.
1:49.6	The Six Habits is an antidote to basically our internal chaos. A lot of the times we are stuck on the
1:58.4	hamster wheel and we're building lives and on the momentum for the sake of momentum and this book
	...

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