#92 The Center of Experience and the Power of Combining CX and EX
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 1 October 2020
⏱️ 14 minutes
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| 0:00.0 | Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss |
| 0:05.4 | customer experience, employee experience, and transformation in an agile age. The |
| 0:11.6 | Agile World Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 0:16.8 | services, talent services, and real-world application. |
| 0:21.5 | For more information, go to tech systems. |
| 0:23.3 | com. |
| 0:24.3 | To read more about the topics discussed on this show, you can go to my website at the agile |
| 0:28.6 | dot world and read my latest articles or get a copy of my latest book, The Center of Experience, a blueprint |
| 0:34.8 | for creating an experience-led organization, now available on Amazon and other retailers. |
| 0:40.9 | Hi, this is Greg Kielstrom with the Agile World. Today we're going to talk about |
| 0:46.0 | the center of experience. My most recent book is called The Center of Experience. |
| 0:51.0 | It talks about the need for organizations to |
| 0:54.0 | centralize not only their customer experience work and teams, but their |
| 1:00.4 | employee experience work in teams as well. |
| 1:03.5 | The center of experience really is a blueprint for how a company can centralize all of these, |
| 1:09.5 | all of the different aspects of experience and by centralizing it and understanding it, they can be more effective. |
| 1:20.4 | So today I'm going to talk a little bit more about what that means and what it means to an organization to really set up this the center of experience. |
| 1:29.0 | It's really based on the concept of a center of excellence and so center of excellence around experience so |
| 1:36.8 | shorthand would be center of experience. |
| 1:41.0 | So as as customer experience and employee experience continue to grow in their importance, I think that most of you listening today really understand that it is important and you know a gardener survey from a couple years ago back in 2017 |
| 1:57.9 | said you know 66% of businesses say they compete primarily on the basis of customer experience. |
| 2:04.7 | That number has undoubtedly increased more recently. |
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