meta_pixel
Tapesearch Logo
Log in
Fullerton Unfiltered

924. Print Marketing That Prints Money: What Still Works in 2026

Fullerton Unfiltered

Brian Fullerton

Business, Education, Entrepreneurship, Self-improvement

4.91.2K Ratings

🗓️ 6 February 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

Direct mail isn't dead… in fact, it's one of the most underrated marketing tools for home service businesses today. In this episode, we sit down with the PostcardMania team to break down how print marketing can drive measurable, predictable results when done the right way.

We cover best practices for building an effective mailer campaign, what separates high-performing postcards from wasted ad spend, and how contractors and local businesses can use direct mail to consistently generate leads, win new customers, and scale their brand in a crowded market.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ 

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/ 

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.
Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.
👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).


🔗 Helpful Links & Resources

📬 Free Newsletter
Stay up to date with Brian's latest tips and updates:
Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions
Try LMN Landscape Software — use code BRIAN for special savings:
Learn More

💼 Business Services

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Transcript

Click on a timestamp to play from that location

0:00.0

You're now listening to the Fullerton Unfiltered podcast.

0:09.7

Straightforward.

0:10.7

No nonsense business advice.

0:12.7

Completely on.

0:14.5

Unfiltered.

0:15.6

Grow your business.

0:16.8

Grow your life.

0:17.9

Now, here's your host, Brian Fullerton.

0:21.7

All right, guys, we're hopping on in here today. Super excited about a very timely show and a guest

0:27.1

that needs no introduction. You guys know her. You guys love her. She's been on the show probably

0:30.9

a half dozen times now, always lending her marketing experience and expertise. Samantha held

0:36.0

with Postcard Mania. Good morning. How you doing today, girl?

0:38.8

Good. It's so nice to see you. Last time I saw you was at LAL, obviously a great event. So it's

0:44.7

nice to see you again. Yeah, absolutely. Well, thanks for taking time out of your busy day.

0:49.9

We actually doing a quick turnaround on this show. It is, you know, perfect timing to start talking about marketing, outbound marketing, outreach,

0:58.1

postcards, yard signs, websites.

1:00.6

I mean, we're getting ready for the spring rush.

1:02.5

Now, ironically enough, Samantha, I've been complaining on every podcast episode about all the snow that we've been getting.

1:08.6

And it's one of those challenging parts of, I think, just being a business owner in general or any business owner in general is you got to become very good at walking and chewing bubble gum, right? And so, like right now, day to day, we're getting crushed by snow. But I can't be living with my head in the sand, not knowing or understanding that lawn season, long care

1:28.1

landscaping season is right around the corner, right? We're going to be hopefully in Michigan,

1:33.2

you know, running out the door the next six weeks. Although I did see the little furry rat,

1:37.7

I said six more weeks of winter. So I don't know Mr. Phil or whatever his name is, but we'll see how

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Brian Fullerton, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brian Fullerton and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.