#92: 5 Key Talking Points You Need to Close Deals

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 3 October 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you tired of losing sales because you're fumbling over your words? Your customers deserve to know about your product and services – but unless you know how to communicate the value you offer, people won't buy from you. Instead of losing sales and feeling tongue-tied, you can learn 6 strategic talking points that will help you approach sales conversations with confidence.

In today's coaching conversation, Donald Miller continues to unpack the new The Customer if the Hero sales framework with this week's guest Jessie Daavettila, CEO & Founder of Raskana, a maternity and baby apparel brand. Jessie faces a common problem when it comes to sales: needing a cohesive, focused message about the problem her product solves. Listen in to learn 5 key talking points that will help you close your next deal, write your next email, or draft your next proposal!

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can use to invite customers into a story. As a podcast listener, you'll also get out the bonus video series of Don teaching you how to create sales talking points that actually work!

Learn more about Jessie Daavettila and Raskana at Raskana.com.

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Transcript

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0:00.0	Before we get started, I want to tell you about entrepreneurs on fire hosted by John Lee
0:05.2	Doom as it's available now on the HubSpot podcast network.
0:08.8	Entrepreneurs on fire, Stokes, Inspiration and Share strategies to fire up your entrepreneurial
0:13.0	journey and create the life you've always dreamed of.
0:15.8	Here are some fantastic episodes to check out first one, eight tools of improv comedy
0:21.5	in work and life with Katie Goodman.
0:24.0	That sounds interesting.
0:25.0	She's a comedian, an author and speaker, Katie Goodman applies improv rules to the rules
0:29.0	of business.
0:30.0	Here's another one.
0:31.0	How to turn your Instagram into a money-making machine with Zach Benson.
0:34.9	The founder of Assistagram shares tips for optimizing your Instagram account for financial gains
0:40.1	and how to build a seven-figure side hustle without quitting your full-time day job.
0:45.4	Sharktake winner entrepreneur Sean Patel shares tips for building your side hustle into
0:49.9	a powerful income stream.
0:52.0	So if you are needing strategies that fire up your entrepreneurial journey and help you
0:56.3	live your best life, listen to Entrepreneurs on fire wherever you get your podcasts.
1:06.0	As a business owner, there's one thing that you need more than anything else, and it's
1:10.1	cash.
1:11.1	You need cash.
1:12.1	Where do you make cash?
1:13.1	How do you take that inventory that's sitting in the warehouse and actually turn it into
	...

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