#91: Hate Selling? Here's the Sales Framework You Need

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 26 September 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you're like most people, you hate being sold to – and you don't enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn't feel slimy or nerve-wracking. When you learn our storytelling framework for sales, you can stop pushing products and start inviting customers into a story instead.

In today's episode, Donald Miller introduces you to the The Customer is the Hero sales framework. When trying to sell, many people make the mistake of positioning themselves as the hero. But what your customers are looking for is a guide who can help! Listen in to learn a 5-step framework that will give you talking points for every sales conversation and help you make your customer the hero while you become the trusted guide who can help them.

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can use to invite customers into a story. As a podcast listener, you'll also get out the bonus video series of Don teaching you how to create sales talking points that actually work!

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Transcript

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0:00.0	Before we start, I want to tell you about parents making profits hosted by Mario Armstrong
0:04.6	and James Oliver Jr. and brought to you by the HubSpot Podcast Network.
0:08.9	In each episode, host Mario Armstrong and James Oliver Jr. talk through topics giving
0:13.1	you insight and advice, helping you be the best parent and entrepreneur you can be.
0:18.2	Here's some episodes to dive into first.
0:20.5	How can you avoid the toxicity of hustle culture?
0:24.0	How to get PR for your business without a publicist?
0:27.4	Another one, four tips for you to be an effective parent-preneur.
0:31.4	If you want tips and deep dives from entrepreneurs and business icons, check out parents making
0:37.1	profits wherever you get your podcasts.
0:43.8	If you are like me, you don't like the idea of selling.
0:46.9	You have to walk through a door and sell somebody something.
0:50.3	Your heart is in your throat.
0:52.0	Your palms are sweaty and you just don't feel like doing this.
0:56.6	And we have got to change that.
0:57.9	Here's the deal.
0:58.9	As small business owners, you have to sell.
1:01.6	So I want to introduce you to a framework today.
1:04.8	It's called The Customer Is the Hero Framework.
1:07.1	That is going to teach you to stop selling and invite customers into a story.
1:12.0	And if you think of it that way, you will close more sales than you have ever closed before.
1:16.8	I want to welcome you to the Business Made Simple Podcast brought to you by the HubSpot
	...

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