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Fullerton Unfiltered

914. First Who, Then What: The Secret to Building a Great Company!

Fullerton Unfiltered

Brian Fullerton

Education, Business, Self-improvement, Entrepreneurship

5 • 1.1K Ratings

🗓️ 14 January 2026

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you.

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Transcript

Click on a timestamp to play from that location

0:00.0

You're now listening to the Fullerton Unfiltered podcast.

0:09.8

Straightforward.

0:10.6

No nonsense business advice.

0:12.7

Completely on.

0:14.7

Unfiltered.

0:15.6

Grow your business.

0:16.8

Grow your life.

0:17.9

Now, here's your host, Brian Fullerton.

0:21.5

Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered Podcast.

0:25.7

It is your host, Brian Fullerton here. Hang in with you guys, and good morning.

0:29.9

Well, today's podcast episode, I wanted to talk about the book, Good to Great, and some of you guys that are following along on Instagram, Facebook, LinkedIn,

0:37.6

and even link, I have been sharing a weekly book, kind of a, what do you call it, a review

0:44.4

or dissertation or a roundup. Talked about about a month ago on the podcast that I'm looking

0:49.5

to increase my business book reading, volume, and list, if you will, over the next couple of months

0:57.3

and really in the 2026, definitely excited about going through literally 40, 50, 60 different

1:02.6

books that have been accumulating on my bookshelf over the last 12 or 15 months.

1:08.2

Finally taking the time and the commitment to put myself to read those and be

1:13.3

disciplined to do that, both reading the books and then audiobooks, which I've had some people

1:18.3

asked me over the course of time, hey, which one do you prefer? Reading the books or audio books.

1:23.4

Both. I mean, they're both fantastic. I mean, if I today exclusively relied on getting knowledge

1:29.3

of reading books and completing the task of reading a book with just flipping through it on,

1:33.8

you know, pen and paper or a paperback book, it would be one-tenth, one-twentieth of what I could

...

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