912. Kelly And Danielle On The Process Of Vetting A New Revenue Stream Before Bringing It To The Market
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 8 May 2023
⏱️ 38 minutes
🧾️ Download transcript
Summary
In today's episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International, Danielle Cevallos, about the process of vetting a revenue stream before launching a product to the market.
In today's episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International, Danielle Cevallos, about the process of vetting a revenue stream before launching a product to the market.
Kelly and Danielle bring their extensive experience in the agency world and discuss the gaps they've observed in the marketing industry that motivated them to create Conviction Marketing Agency. They share valuable insights and strategies for entrepreneurs and startups, emphasizing the importance of validating and testing a business model before launching it to the market. By doing so, they explain how entrepreneurs can save time and resources on a product or service that doesn't resonate with customers. In addition, they provide actionable advice for anyone looking to start a business or improve their marketing strategy.
Also in the episode:
- Getting paid to build vs getting paid to launch
- Key questions to ask when considering hiring an agency
- The problem with a formulaic approach to marketing
- Why "content is king" is the biggest lie about social media
Visit: Convictionmarketingagency.com
Stay Connected With Danielle:
Follow Danielle on LinkedIn | Instagram
Listen to Personal Brand School
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com
Grab one of Kelly's bestselling books:
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:28.1 | Let's get started. |
| 0:30.4 | Welcome back. |
| 0:31.0 | This is the Kelly Roach Show and I have her back with me today. |
| 0:34.6 | The one and only Danielle. |
| 0:35.6 | So I was, hey, Danielle, hey, hey, hey, you know, it's going, it's going. |
| 0:43.3 | There's a lot, a lot happening in the world, you know, as we just had a whole conversation |
| 0:48.2 | about why Zoom gets rid of my tan when I'm on to him. |
| 0:51.6 | So yeah, I mean, these are the big ideas that we talk about. |
| 0:55.6 | This is the brilliance that's happening. |
| 0:57.6 | I'm like, whoa, where did my tan go? |
| 0:59.6 | Zoom instead. |
| 1:00.6 | I hear, yeah. |
| 1:01.6 | I mean, these, these are the issues that we have to work through day to day, you know what I'm saying? |
| 1:06.6 | The world's big problems. |
| 1:07.6 | Yeah, absolutely, absolutely. |
| 1:09.6 | Well, what they problem we're going to talk about today, I think what we want to talk about is |
| 1:14.6 | how to validate new ideas and make money upfront on them versus spending months or years or |
| 1:23.6 | hundreds of thousands of dollars, you know, on something that you want to bring to the |
... |
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