913. The Three Critical Conditions To Achieve Multi-Million Dollar Scale In Business
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 11 May 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
On today's episode of The Kelly Roach Show, host Kelly shares the three critical conditions needed to achieve a multi-million dollar scale in business.
Kelly emphasizes the significance of meeting three critical conditions in order to achieve sustainable, scalable growth in a business. First, Kelly discusses the importance of narrowing the client acceptance criteria, which involves dialing in the ideal client avatar and eliminating undesirables that create excess workload, distraction, and frustration. Second, she delves into the significance of building a strong team that is productive, profitable, and self-sufficient, which includes balancing the three tiers of a team that are crucial for businesses when crossing the million-dollar mark. Lastly, Kelly emphasizes the importance of creating replicable processes that allow for efficient service delivery and expansion of market share within existing customers, while also simplifying and focusing on the 20% of activities that produce 80% of the results.
Also in this episode:
- The importance of protecting your time and your team's time
- The difference between management and leadership
- The three tiers of growth
- One of the biggest mistakes leaders make
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- Unstoppable: 9 Principles for Unlimited Success in Business and Life
- Conviction Marketing
- Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
- The Live Launch Method
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:28.1 | Let's get started. |
| 0:29.9 | Welcome back and thank you so much for tuning into the Kelly Roach Show. |
| 0:33.7 | Today we are talking about three key business conditions you need to create in your company |
| 0:40.4 | to sustain multi-million dollar scale. |
| 0:44.4 | So we hear this word scaling thrown around so much in the online space and there is a huge |
| 0:52.5 | fundamental misunderstanding of what it actually takes to scale. |
| 0:58.0 | And what's so interesting is that in the internet marketing space, all focus is on the |
| 1:04.9 | front end of the business and everything that you learn and everything that is being |
| 1:12.1 | kind of pushed to market is about client acquisition. |
| 1:16.7 | And as we talked about recently on the show, we talked about breaking into the multi-millions |
| 1:22.3 | and how you go from a seven figure business to a multi-seven to eight. |
| 1:27.4 | We are talking about the distinction in the skills that you need to possess as a CEO |
| 1:33.2 | and leader in order to cross that threshold. |
| 1:37.3 | And today's conversation is really a continuation of that because it is so important in order |
| 1:44.1 | to create a multiple seven or eight figure business that you actually understand how to create |
| 1:50.4 | sustainable scale. |
| 1:52.5 | A lot of companies are able to burst into the next level of their business. |
| 1:59.5 | They break through the million dollar mark or they have a quick stint in the multi-millions |
... |
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