The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report.

Hey everyone, Ellen here.

Thanks again for joining me for another quarterly income report.

Here we are in year three of doing this thing. And wow, guys, a lot has happened in the past 90 days or the first three months of 2021. One of the biggest changes that happened

in quarter one, and this was at the very end of Q1. So this is actually fairly recent. We let go of the ads manager that we had been working with

since, I think, I don't know when that was. It was probably early summer of last year.

And when we were really looking at the data, our ads were not hitting the metrics that we needed

it to. And really, it comes down to this, guys. We have a lot of emotions

in business, but at the end of the day, numbers don't lie. And from what I've learned over the

past however many months of working with my finance team, and I've learned so much. So huge shout

out to my finance team for just really opening my eyes to the higher level operations

of being a CEO and really understanding how to spend your money because it's one thing to make

money. I think as entrepreneurs and especially as marketers, that's maybe something that we're

naturally better at. But to retain your money or to be a wise financial steward of your money

is really a completely different ballgame and something that I'm still learning and sharing

what I learn as I learn with you. So a big thing in the way that we break down our budget is that

about 35% of our revenue goes toward advertising and marketing.

So that is, you know, Facebook ads, Instagram ads. If we're doing partnerships, that's paying

out our referral partners. That could be us investing in sponsoring an event. I mean, it could be

anything in that world.

And for the past three months,

the majority of our advertising has been going toward Facebook and Instagram ads.

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