92. How To Get A 100% Response Rate On Your Emails & Build A Word Of Mouth Army

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 3 May 2021

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

How are you building customer relationships in your business? Most businesses default to sending a coffee as a way to add personal touch, but the real key to connection is just making your customer feel like there is a human in your business that recognizes that they are human as well - not just another number. Today’s CEO built a global company on the core value of connection, helping businesses strengthen the relationships that they have with their customers. Matt Barnett is the official ‘Papa Bear’ of Bonjoro, a product used to provide a unique and personalized approach to engaging directly with customers through video messages. And they’re not stopping there. Bonjoro is available in 27 languages and continues to innovate the customer experience space with new tools that automate processes, but never relationships. If you’re seeking insight on how to turn your customers into loyal brand evangelists and build a thriving affiliate program, then Matt’s your guy. Listen in to hear how personal video introductions helped Matt get a 100% response rate on his emails, how he scaled Bonjoro from 0 to 40,000 users in just 3 years entirely by word of mouth, and what it’s like to lead a business with a remote team spread across more than 5 countries. Connect with Matt: ellenyin.com/bonjoro @bonjoroapp LinkedIn If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:07.0	You're listening to the CIPA to CEO podcast, episode 92. How are you building customer relationships in your business? Most businesses default to sending a coffee as a way to
1:11.7	add personal touch, but the real key to connection is just making sure that your customer
1:16.5	feels like there is a human in your business that recognizes that they are human as well,
1:21.8	not just another number. Today's CEO built a global company on the core value of connection,
1:28.5	helping businesses strengthen the relationships that they have with their customers. Matt Barnett is the official
1:33.4	Papa Bear of Bonjaro, a tool used to provide a unique and personalized approach to engaging
1:39.3	directly with customers through video messages. And they're not stopping there. Bonenduro is currently available in 27 languages and continues to innovate the customer experience
1:49.5	space with new tools that automate processes, but never relationships.
1:54.2	If you're seeking insight on how to turn your customers into loyal brand evangelists
1:58.6	and build a thriving affiliate program, then Matt's your guy.
2:02.9	Listen in to hear how personal video introductions helped Matt get a 100% response rate on his
	...

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