90. Not Just a Buzzword: How To Be A Truly Sustainable Business

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 19 April 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

View the Cubicle to CEO X Boma Book List of our top 12 must-read books written BY AND FOR women in business: https://www.ellenyin.com/blog/12-books-every-female-founder-entrepreneur-ceo-should-read If you want to shop Boma’s beautiful selection of handmade pieces, you can go to bomajewelry.com and use the code “READERS” at checkout to save 15%. Over the last few years, companies everywhere have been making a conscious effort to implement sustainability into their business models, but I feel that few have done it with the long-term vision and intentionality of one of my favorite brands, Boma. Boma is a handmade, ethical jewelry brand paving the way for social purpose corporations that believe in the triple bottom line: people, planet, and profits. Today I have the honor of talking with my friend, factory owner, and CEO of Boma, Suzanne Vetillart, to get her perspective on what building a truly sustainable business looks like beyond the walls of manufacturing and product creation. After spending her post-grad years working in architecture and becoming a mom of four, Suzanne realized she needed a change of pace in her career. She returned to the family-owned jewelry business her parents founded and stepped into the role of CEO. My conversation with Suzanne left me thinking about how so many social-impact businesses overlook how they can give back internally, starting with their own company footprint and people. It’s challenged me to rethink “sustainability” as just another buzzword, and I know you’ll be inspired by Suzanne’s wisdom to implement changes in your business too. Keep listening to hear the refreshing reason why Suzanne WANTS Boma to be copied by other companies, how leaders can promote sustainability in their teams and culture, ways to innovate, and why we need more diverse examples of what a CEO looks like. Connect with Suzanne: www.bomajewelry.com Use code 'READERS' for 15% off! @bomajewelry If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:06.6	You're listening to the Cupolda CEO podcast, episode 90. Over the last few years,
1:11.0	companies everywhere have been making a conscious effort to implement sustainability into their business models. But I feel that few have done it with a long-term vision and intentionality of
1:16.0	one of my favorite brands, Boma. Boma is a handmade ethical jewelry brand paving the way for
1:21.9	social purpose corporations that believe in the triple bottom line, people, planet, and profits. Today, I have the honor of
1:29.4	talking with my friend, factory owner, and CEO of Boma, Suzanne Vettier, to get her perspective
1:35.4	on what building a truly sustainable business looks like beyond the walls of manufacturing and product
1:41.1	creation. After spending her post-grad years working in architecture and becoming a
1:46.1	mom of four, Suzanne realized she needed a change of pace in her career. She returned to the family-owned
1:51.9	jewelry business her parents founded and stepped into the role of CEO. My conversation with Suzanne left
1:57.8	me thinking about how so many social impact businesses overlook
2:01.0	how they can give back internally, starting with their own company footprint and people.
	...

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