9 Google Business Profile Ranking Cheat Codes | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 7 August 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you. And then when you implement what you learned, you can watch your Google search rankings soar! In this episode, Jason discusses: 2:07 – Cheat code 1: Harnessing Categories and Services 6:52 – Cheat code 2: On-Page SEO Essentials 13:08 – Cheat code 3: Optimize Your NAP 14:20 – Cheat code 4: Including Your Location 15:20 – Cheat code 5: Establishing Location Authority 16:00 – Cheat code 6: Harmonizing External Business Listings 17:07 – Cheat code 7: Developing Service-Specific Web Pages 19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews 21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	Today, we're going to explore nine Google Business Profile
0:02.6	ranking cheat codes.
0:08.4	You already know just how important Google is in terms
0:10.6	of getting discovered and found by prospective customers
0:13.1	in your local marketplace, and the way
0:15.2	through which that is accomplished is your Google Business
0:17.8	Profile.
0:18.6	Your Google Business Profile is your gateway
0:21.0	to being discovered by local customers
0:23.3	who are eager to do business with somebody just like you.
0:25.5	They're going to find you and then read your reviews
0:27.5	and then based upon how those reviews either make the case
0:31.1	that they should reach out to you or don't,
0:32.8	they're going to reach out to you to do business with you.
0:34.6	But the question is, are you even getting found on Google?
0:38.5	And that's a question related to,
0:39.9	are you ranking to be found?
0:41.8	In the real estate space, for instance,
0:43.4	there could be thousands, tens of thousands
0:45.8	of other realtors in your local marketplace,
0:47.7	each of whom has their own Google Business Profile.
0:50.4	And so the question is, how do you optimize your profile
	...

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