In our industry, we got to be careful because it's been going down the slippery slope of your

scripts, your objection handlers, your neural and-C programming, like your words are used to get advantages on people like,

and I just, I've found going through all that stuff, there's just more power and a real conversation.

So the big question is this how do most agents who don't have access to the secrets that most successful

agents hoard to themselves grow and prosper in today's competitive real estate environment?

That's the question.

And this podcast will give you the answers.

I'm Pat Heibin and welcome to real estate rock stars.

Rockstar's.

Rockstar Nation, I hope you are ready to listen to the interview I just did

with Jeff Latham.

Jeff is a good friend of mine,

comes from Pacific Northwest.

He started as a real estate agent,

but he is somebody that has turned his team

into a one-stop shop.

So now they're not just a real estate agency, now they're a

construction company, now they're an investment company. They try to find problems

out there in the market and see how they could solve them and how they could solve them for their customers.

And so, you know, buyer repairs to the things.

They started, you know, their own construction company.

Now they can tell people, hey, do you want to sell your house?

...