Are you looking to get your products in front of 17,000 foodies?

Consider exhibiting at the IFT First Conference happening in Chicago, July 16th through 19th.

The Expo is put on by the Institute of Food Technologists, IFT, and filled with buyers, investors,

product developers, research and development professionals, and innovators. There will be a

startup pitch competition giving away $15,000 in prizes, plus 100 scientific panels, more than 800

exhibitors, plus the startup pavilion featuring 100 food and food tech startups. Booths in the

startup pavilion are affordable at just $575.75. The theme of this

year's IFT first is innovation in a time of crisis. Can we future-proof the food system? To learn more

about IFT first and how to get a startup kiosk, go to IFT event.org. That's IFT as an Institute of Food Technologist,

IFTEvent.org. And the link is in the show notes.

Because if you roll up to a grocery buyer, if you're even lucky enough for them to try your samples,

and they see that it's not shelf ready, they won't even bother contacting you. I really think that

visual cues and visual perception of anything is what's key. No matter what you're doing,

you look at something and you automatically make judgments. Welcome to the Startup CPG podcast.

I'm your host, Jesse Freytag.

Today we're joined by two of my favorite startup CPG community experts, Kirk Visola and Andy Kurtz.

The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy,

as they helped brands daily

with designing and executing branding and packaging at Kirk's agency, Mind the Font, and Andy's

agency, Buttermilk Creative. Our goal was some 101-level content around designing and printing

packaging for your brand. Listen in as Andy and Kirk share about common misconceptions when

working on print projects and how the color you see on a screen translates to printed color,

...