Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.

Today we have a bonus episode that actually pairs with this week's earlier episode on packaging and design with Kirk and Andy.

Kirk and Andy unboxed Awesome Sauce and gave their reviews, and so now we get to hear from Awesome Sauce co-founder and Lord

of Sosses himself, Carl Starkey. Awesome Sauce won a Shelfy Award last year and was a backpack brand at

Expo East. Carl and I recorded this episode at the end of 2022 and had some great laughs, warning though,

there's some puns ahead. Listen and as Carl shares about how awesome sauce got started

how they're pivoting into food service their experience participating in tech stars

Carl's legendary three-day clubhouse bender the behind the scenes of developing a powdered sauce

why starting a podcast to get into Expo West might not work. What's up next for Awesome Sauce and more?

Hi, Carl.

Welcome to the show today.

How are you?

I am outstanding.

I'm so pumped to be on with Jesse Freytag.

I love it.

It is awesome to have you here.

And I come to Carl for all the good, you know, dad puns. So it's a, I'm glad I can provide that.

It's a service that someone has to provide. So as a dad's a entrepreneur, I think I am qualified.

You're out there doing it. I love it. It's so fun to have you on the show after like, you know, kind of meeting you through LinkedIn and the startup CBG community and then getting to meet in person at Expo East. It's fun to get to like talk on the show. So it's just nice to have you here today. Yeah. Somebody, somebody said it like the, you're like digital friends then become like real friends. Yeah, I love it.

We went through that process.

Yes, it's so cool.

So, well, tell us about Awesome Sauce.

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