hiring on attitudes really important and we want to hire people that truly care about the impact that the business is having. Because at the end of the day, this is your business.

No one is going to care about it as much as you do.

And to expect anyone to do that is absolutely crazy.

You can't run a business and not cry about it.

Welcome to the Boss Bay Podcast, a place where we share with you the real behind the scenes of building successful businesses, achieving peak performance, and learning how to balance it all.

I'm K Snell's, head of marketing at Boss Bab, and your host for this week's mini episode. These mini episodes are

designed with you in mind. Each episode a member of Team Boss Babe will dive

into one topic, whether that's product, sales, marketing, community, or leadership. So consider this

your weekly mini training that's super actionable so you can implement it right away.

A boss babe is unapologistically ambitious and pays the way for herself

and other women to rise, keep going and fighting on. She is on a mission to be

her best self in all areas. It's just believing in yourself. Confidently stepping outside

her comfort zone to create her own vision of success.

All right, so let's dive in. I'm so excited to have Natalie back on the

podcast today. We always have the best time and so today we're going to talk

about the journey from being a solopreneor to becoming a CEO of one of the most impactful

companies for women right now, if I do say so myself.

So welcome back Natalie.

Thank you for having me.

I'm really, really excited about this one.

This one is a question I feel like we get asked a ton.

So I want you to just get a specific as well, just ask me anything.

...