88. How to Nail your Niche with Celebrity Brow Artist Kelly Baker

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 6 April 2020

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We’re joined by Kelley Baker, Founder of Kelley Baker Beauty and renowned celebrity brow artist. Featured in VOGUE, InStyle, PopSugar and Cosmopolitan, Kelley is one of the most sought after arch artists in the industry with an impressive clientele of celebrities including Kim Kardashian, Kylie Jenner, Ariana Grande, Zendaya, and more. Kelley shares her personal journey of how she worked her way up in the industry and what it took to expand her brand from a humble salon in Venice Beach to developing innovative beauty products and hosting masterclasses worldwide. If you dream of being your own boss or want to start your own brand, this episode is full of actionable takeaways that will inspire you to take the leap. Receive 20% off Grammarly Premium when you sign up at Grammarly.com/BOSSBABE

Transcript

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0:00.0	If they only knew that being able to show up, do their work, have their appointments book, have the salon pretty and go home and enjoy
0:16.0	their life and their family and friends, that's like true love right there. It's about teaching people and showing people the good things.
0:27.0	Welcome to the Bosby Podcast, a place where we share with you the real behind the scenes of building successful
0:34.0	businesses, achieving peep performance, and learning how to balance it all.
0:37.7	I'm Daniel Kante, president and co-founder of Bosphabh and in this episode I'm actually joined by my business best day Natalie
0:44.2	Ellis our CEO because today we are interviewing celebrity brow artist Kelly Baker.
0:49.9	Now Kelly is actually a dear friend of ours and the definition of a true boss
0:54.3	babe and today she takes us through her story on how she turned her passion into a
0:59.3	multi-million dollar empire. Now for a lot of you are into makeup the name
1:04.5	Kelly Baker is pretty notorious because she is huge in the beauty industry and
1:09.0	she has worked with some of the biggest names in Hollywood and when I say big names I mean the biggest of names and you're
1:14.7	definitely going to hear some name drops about this interview. But not only is she a brow artist,
1:19.6	she's also a product developer and an expert in social media marketing.
1:24.1	So you are going to learn so much, particularly
1:27.7	on how Kelly was actually able to grow her brand
1:30.7	by posting pictures and videos of a client's and really leveraging the power of
1:35.3	Instagram. Now we always promised you the real behind the scenes that's what this
1:40.0	podcast is all about right and this interview certainly is no different and we actually get really real at war with Kelly and you'll hear how we touch on the highs, but also the lows that come with being a female entrepreneur. And so what we really love about this interview
1:54.3	is how transparent and vulnerable Kelly was,
1:58.0	and it just warmed us from the core.
2:00.5	And we're really excited for you to hear that raw journey but also how she
2:04.6	overcome it and some of the obstacles that have stood in her way but she has
	...

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