Mac Power Users episode 86 I'm Katie Floyd alongside with David Sparks and we're joined today by speech writer and presenter Wendy Cherwinsky.

Welcome Wendy.

Thanks. Great to be here.

So Wendy, you and I first met at Macworld, I don't know, three or four years ago.

You gave a session on keynote, which I thought was very good.

And we started talking, and you've got a really interesting career.

Watch you tell us a little bit about what you do.

Okay, I have a communication company called Echelon Communications and I specialize in the spoken word.

In other words I write speeches and presentations for my clients and I teach people how to write speeches and presentations in

workshops, webinars, seminars and and by speaking at at events.

Yeah and so you work mainly in Canada, and I understand you work with a lot of politicians and CEOs,

and your job is to help them not blow it when they stand in front of a group of people.

Yeah, my job is to put what they want to say in a conversational form that will engage their audiences and answer their questions and, you know,

persuade them to their point of view.

And I must admit, I do work for politicians, in their capacity as as ministers of the crown as

we say in Canada in other words I'm not a partisan speech writer I'm I work for

for politicians who are holding government office.

Okay, I didn't realize that.

So at once they get the gig, you're going to help them do a good job of it.

That's right. Excellent. going to help them do a good job of it.

That's right.

Excellent.

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