You're now listening to the Fullerton Unfiltered podcast.

Straightforward.

No nonsense business advice.

Completely on.

Unfiltered.

Grow your business.

Grow your life.

Now, here's your host, Brian Fullerton. Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered podcast. It is your host, Brian Fullerton here, hanging with you guys. And good morning. Well, today's podcast episode, some sponsored content. And to be honest with you, I don't really know what we're getting for it or what we get

behind the scenes for it. I don't really know. I don't really care. But what I can tell you is that I

am super excited about announcing that we do have a new partnership with attentive AI. And

you guys have heard me talk about it the last couple of months. I'm very, very genuinely

excited about this. Not going to give you guys a hard pitch. Not going to give anybody a hard sell. I'm very, very genuinely excited about this.

Not going to give you guys a hard pitch, not going to give anybody a hard sell.

I'm just going to tell you a little bit more about the program, the platform, and really what it's done for us the last couple of months.

And maybe, just maybe, over the next couple of minutes, try to, what's the best way I can

say this?

Try to demystify some of the areas of pricing that some of you guys might be struggling with for your lawn in snowwork.

Over the last four or five months, it's been a absolute game changer for us to learn how to bid price and

estimate our work. Yes, LMS is like a huge focal point and a huge crutch and a huge fulcrum

to be able to do so. But if you guys saw the pricing video about three or so weeks ago

that I did on YouTube,

there's a 50-minute video about how to price a lawn.

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