853. Slowly Boiling the Frog: Joel Adams on Realizing Something’s Not Right

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

5 • 1.1K Ratings

🗓️ 15 August 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joel Adams of Joel’s Lawn Care in Ft. Collins, CO shares his journey of realizing when business and life weren’t adding up—and what it took to recognize the signs before it was too late. We dig into leadership shifts, personal awareness, and the “boiling frog” moments every entrepreneur should watch for.

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Transcript

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0:00.0	Equip Exposition is where landscape pros find the tools training in a community that knows what it takes to get the job done.
0:07.0	Thousands will be at Equip in Louisville, Kentucky this October. You should be there too.
0:11.9	Register for $30 at EquipExposition.com.
0:15.1	Register now at equipexposition.com or use the link in the podcast description.
0:19.9	Save 50% off your registration when you apply the code Brian at checkout.
0:24.0	We can't wait to see you in Louisville.
0:30.1	You're now listening to the Fullerton Unfiltered Podcast.
0:34.4	Straightforward.
0:35.3	No-nonsense business advice.
0:37.4	Completely on. Unfiltered. No nonsense business advice. Completely on.
0:39.4	Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton.
0:46.6	Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered Podcast. It is your host, Brian Fullerton here.
0:52.9	Hang with you guys. And good morning. Well, super excited about breaking it up a little bit here on the podcast. It is your host, Brian Fullerton here. hanging with you guys, and good morning. Well, super excited about breaking it up a little bit here
0:57.6	on the podcast and getting a great guest interview lined up for you guys here today.
1:03.2	Joined all the way from, I don't know if it's the West Coast. Is it the central side of the
1:07.8	country? Where are we coming from here, Joel? Fort Collins, Colorado. So
1:12.1	Western time zone. Western time zone. All right. So there you go. You guys share
1:17.2	shoulders and a border over there with a lot of the West Coast states and beautiful, beautiful area
1:23.7	of the country. I'd love to travel more west in the future. That's definitely on the
1:27.6	bucket list. But to just give him a proper introduction, we got Joel's long care hanging
1:33.5	with us. And Mr. Joel is coming from Fort Collins, Colorado, like he referenced. And
1:39.1	actually got to meet Joel down in, of all places, Charlotte, North Carolina. And that was at the Leanskaper event here, which feels like, you know, three months ago, but it was like three weeks ago, you know? What a, what a lobony of that was. I'm sure we'll kind of break it all down today. But Joel, welcome to the show, man. How are you doing this morning for you?
	...

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