#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 27 April 2026

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

What's the real cost of only having the bandwidth to focus on your top-performing products?Agility requires systems and processes that not only respond to change but also proactively manage complexity across an entire portfolio. It’s about creating the capacity to act on every opportunity, not just the most obvious ones. Today, we're going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don't just slow you down—they force you to leave opportunity on the table. We’ll explore how automation and AI are moving teams from being reactive firefighters on their top SKUs to strategic drivers of growth across their entire catalog. To help me discuss this topic, I'd like to welcome, Tambi Younes, Vice President of E-commerce at Newell. About Tambi Younes Tambi Younes is the vice president of e-commerce at Newell. Younes has spent nearly a decade with Newell, holding a series of product experience and DTC leadership roles. Most recently, he was senior director of product, UX and digital experience, where he spearheaded AI solutions within the global DTC digital platform and led an approach to product design centered on user research and customer insights. Prior to that, he was director of e-commerce, DTC, where he led a 12-person team that worked on merchandising, promotional and assortment strategies. He also drove strong growth on Amazon as senior manager of global e-commerce for the company’s baby and parenting brands, optimizing digital marketing, product visibility and channel strategy to gain market share. Tambi Younes on LinkedIn: https://www.linkedin.com/in/tambi/ Resources Newell: https://www.newellbrands.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Hi, I'm Greg Kilstrom, your host of the Agile brand, and here's a question for you.
0:04.4	What's the real cost of only having the bandwidth to focus on your top performing products?
0:09.2	Agility requires systems and processes that not only respond to change, but also proactively
0:14.2	manage complexity across an entire portfolio. It's about creating the capacity to act on every
0:20.6	opportunity, not just the most obvious ones.
0:22.6	Today we're going to talk about a critical breaking point for large consumer brands, the operational limits of e-commerce execution.
0:30.6	When you're managing thousands of products across countless digital shelves, manual processes don't just slow you down. They force you to leave
0:38.6	opportunity on the table. We're going to explore how automation and AI are moving teams from
0:43.4	being reactive firefighters on their top skews to strategic drivers of growth across their
0:48.7	entire catalog. Welcome to Season 8 of the Agile Brand Podcast.
0:55.6	This season we're going all in on expert mode Martec, AI, and customer experience, talking
1:01.1	with the people and platforms behind the brands you know and love.
1:04.1	Again, I'm your host, Greg Kilstrom, and I helped Fortune 1000 companies make sense of
1:08.5	Martec, AI, and marketing ops.
1:10.9	Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating
1:14.8	so others can find us as well.
1:17.9	And make sure you check out our sponsor Tech Systems, an industry leader in FullStack
1:21.5	Technology Services, Talent Services, and Real World Adoption.
1:25.8	For more information, go to TechSystems.com. Now let's dive in.
1:32.0	Tell me discuss this topic. I'd like to welcome Tamby Eunice, Vice President of E-commerce at Newell.
1:38.0	Tambie, welcome to the show. Hey, Greg. Thank you for having me. Excited to be here. Yeah,
1:42.7	looking forward to talking about this topic with you. Before we dive in, though, why don't you give a little background on yourself in your role at Newell? Yeah, of course. I've been in the e-commerce space for essentially my entire career, almost 20 years at this point. I've covered various roles along the way from content management to Amazon trade marketing to digital product management. So have run the gamut.
	...

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