#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 27 April 2026
⏱️ 24 minutes
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Summary
What's the real cost of only having the bandwidth to focus on your top-performing products?
Agility requires systems and processes that not only respond to change but also proactively manage complexity across an entire portfolio. It’s about creating the capacity to act on every opportunity, not just the most obvious ones.
Today, we're going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don't just slow you down—they force you to leave opportunity on the table. We’ll explore how automation and AI are moving teams from being reactive firefighters on their top SKUs to strategic drivers of growth across their entire catalog.
To help me discuss this topic, I'd like to welcome, Tambi Younes, Vice President of E-commerce at Newell.
About Tambi Younes
Tambi Younes is the vice president of e-commerce at Newell. Younes has spent nearly a decade with Newell, holding a series of product experience and DTC leadership roles. Most recently, he was senior director of product, UX and digital experience, where he spearheaded AI solutions within the global DTC digital platform and led an approach to product design centered on user research and customer insights. Prior to that, he was director of e-commerce, DTC, where he led a 12-person team that worked on merchandising, promotional and assortment strategies. He also drove strong growth on Amazon as senior manager of global e-commerce for the company’s baby and parenting brands, optimizing digital marketing, product visibility and channel strategy to gain market share.
Tambi Younes on LinkedIn: https://www.linkedin.com/in/tambi/
Resources
Newell: https://www.newellbrands.com/
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Transcript
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| 0:00.0 | Hi, I'm Greg Kilstrom, your host of the Agile brand, and here's a question for you. |
| 0:04.0 | What's the real cost of only having the bandwidth to focus on your top-performing products? |
| 0:09.0 | Agility requires systems and processes that not only respond to change, but also proactively managed complexity across an entire portfolio. |
| 0:17.0 | It's about creating the capacity to act on every opportunity, not just the most obvious ones. |
| 0:22.6 | Today we're going to talk about a critical breaking point for large consumer brands, the operational limits of e-commerce execution. |
| 0:30.6 | When you're managing thousands of products across countless digital shelves, manual processes don't just slow you down. They force you to leave |
| 0:38.6 | opportunity on the table. We're going to explore how automation and AI are moving teams from |
| 0:43.5 | being reactive firefighters on their top skews to strategic drivers of growth across their |
| 0:48.7 | entire catalog. Welcome to Season 8 of the Agile Brand Podcast. |
| 0:56.1 | This season, we're going all in on expert mode MARTEC, AI, and customer experience, |
| 1:00.8 | talking with the people and platforms behind the brands you know and love. |
| 1:04.4 | Again, I'm your host, Greg Kilstrom, and I help Fortune 1,000 companies make sense of |
| 1:08.6 | MARTEC, AI, and MarketingOps. |
| 1:12.6 | Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating |
| 1:14.8 | so others can find us as well. |
| 1:17.4 | And make sure you check out |
| 1:18.7 | our sponsor Tech Systems, an industry leader |
| 1:20.9 | in full-stack technology services, |
| 1:23.2 | talent services, and real-world |
| 1:24.8 | adoption. For more information, |
| 1:26.8 | go to TechSystems.com. Now let's dive in. Tell me discuss this topic, I'd like to welcome Tambi Eunice, Vice President of E-commerce at Newell. Tambie, welcome to the show. Hey, Greg, thank you for having me. Excited to be here. Yeah, looking forward to talk about this topic with you. Before we dive in, though, why don't you give a little background on yourself in your role at Newell? Yeah, of course. I've been in the e-commerce space for essentially my entire career, almost 20 years at this point. I've covered various roles along the way from content management to Amazon trade marketing to digital product management. So have run the gamut. |
| 2:02.5 | In my current role, I lead our central e-commerce team here at Newell, which includes both |
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