#85: Leveraging the Power of Story to Grow Your Business (Donald Miller at Baylor University)

The StoryBrand Podcast

StoryBrand.com

Marketing, Business

4.7 • 2K Ratings

🗓️ 15 August 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you're emotionally connected to the plot points of a story, your brain focuses fully on that story. In today's special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.

If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!

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Transcript

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0:00.0	Before we start the show, I want to tell you about entrepreneurs on fire hosted by John
0:04.4	Lee Dumas, available now on the HubSpot podcast network. Entrepreneurs on fire,
0:09.1	stokes, inspiration, and shares strategies to fire up your entrepreneurial journey.
0:13.6	Recent episodes you should check out are how to multiply your business value with IP assets,
0:19.7	how college sophomores turn $20 a cell phone and a dream into a cookie company valued at over
0:26.7	$500 million. How to live tax-free as an entrepreneur. I think I'm going to go listen to that one
0:32.0	myself. If you are looking for tips and strategies to create the business and life you've always
0:37.0	dreamed of, then listen to entrepreneurs on fire wherever you get your podcasts.
0:45.9	Welcome to the business-made simple podcast brought to you by the HubSpot podcast network.
0:50.0	Every week on the show, we coach you to build your business like an airplane. The cockpit is your
0:54.0	leadership, the body is your overhead, the right engine is your marketing, the left engine is
0:58.2	your sales, the wings are your products, and the fuel tanks are your cash flow. If you master the
1:03.1	six parts of a small business, your business will fly far and fast. Every week we help a business
1:08.3	owner just like you optimize their airplane. I'm your host Donald Miller. Well today is a special
1:13.7	episode because I got asked to speak to the students at the Hankimer School of Business at Baylor
1:19.4	University. They wanted to know about marketing and they actually chose to talk to me and say,
1:25.1	define what marketing actually is. And you know, when I was done, I talked to my producer Bobby and
1:30.9	he liked it so much. He said everybody needs to hear this. And not only that, if you have a kid
1:37.0	in college, send them this episode because I don't just talk about how to market products,
1:44.1	actually talk about how to market you as a student in a university. How do you market yourself?
1:51.2	How do you actually become more valuable on the open market? Here's my lecture to the Hankimer
1:56.6	School of Business at Baylor University. Customers tend to buy things when they read or hear words
	...

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