#84: How to Know if Your New Idea Might Actually Kill Your Business
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 8 August 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company's potential to hone in on the products and services that actually boost revenue.
In today's episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there's a product she's already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose.
Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com.
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Transcript
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| 0:00.0 | Before we start the show, I want to tell you about entrepreneurs on fire hosted by John |
| 0:04.4 | Lee Dumas, available now on the HubSpot podcast network. Entrepreneurs on fire, |
| 0:09.1 | stokes, inspiration and shares strategies to fire up your entrepreneurial journey. |
| 0:13.6 | Recent episodes you should check out are how to multiply your business value with |
| 0:18.0 | IP assets. How college sophomores turn $20 a cell phone and a dream into a cookie company valued |
| 0:26.0 | at over $500 million. How to live tax-free as an entrepreneur. I think I'm going to go listen |
| 0:31.7 | to that one myself. If you are looking for tips and strategies to create the business and life |
| 0:36.5 | you've always dreamed of, then listen to entrepreneurs on fire wherever you get your podcasts. |
| 0:45.8 | Welcome to the Business Made Simple Podcast brought to you by the HubSpot podcast network. |
| 0:49.9 | Every week on the show, we coach you to build your business like an airplane. The cockpit is your |
| 0:53.3 | leadership, the body is your overhead, the right engine is your marketing, the left engine is your |
| 0:57.6 | sales, the wings are your products and the fuel tanks are your cash flow. If you master the six |
| 1:02.0 | parts of a small business, your business will fly far and fast. Every week we help a business owner |
| 1:07.4 | just like you optimize their airplane, I'm your host Donald Miller. You are going to love today's |
| 1:13.2 | episode if you've ever found yourself torn between a lot of different entrepreneurial ideas. |
| 1:18.6 | And you tend to be making a little money over here, a little money over there, a little money |
| 1:22.2 | that's the way entrepreneurs are made. The problem is in order to grow your business, |
| 1:26.6 | you're going to have to stitch them all together and you're going to have to come up with a |
| 1:29.6 | controlling idea that governs your entire business model. You're going to love my guest today. |
| 1:37.3 | Her name is Jocelyn Fitzgerald, she's an incredibly creative and compassionate human being. You're |
| 1:41.8 | going to identify with her problem and you're going to love the solution if you need a controlling |
| 1:46.4 | idea. Today's conversation is for you. Jocelyn, so great to have you on today. Will you tell us |
... |
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