#83: How to Become an Authority in Your Niche

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 1 August 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Having trouble being seen as an authority in your niche? No matter what you're selling, if you don't position your products correctly, you'll lose credibility and stunt the growth of your business. To own market share, you're going to have to do one thing extremely well: be known for solving a very specific problem – and it may not be the problem you have in mind!

In today's coaching conversation, Donald Miller talks with Walter & James Miltenberger, brothers and business owners who run Syft, a company serving people in the resale and flipping industry. Listen in as they discuss how being more specific about the problem they solve can build their authority and bring massive growth to their business. Find out how specificity can help you become more of an authority in your niche, too!

Learn more about Walter and James' business at Syftapp.io.

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Transcript

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0:00.0	Before we start the show, I want to tell you about entrepreneurs on fire hosted by John
0:04.4	Lee Dumas, available now on the HubSpot podcast network. Entrepreneurs on fire,
0:09.1	stokes, inspiration, and shares strategies to fire up your entrepreneurial journey.
0:13.6	Recent episodes you should check out are how to multiply your business value with IP assets,
0:19.7	how college sophomores turn $20 a cell phone and a dream into a cookie company valued at over
0:26.8	$500 million. How to live tax-free as an entrepreneur. I think I'm going to go listen to that one
0:32.0	myself. If you are looking for tips and strategies to create the business and life you've always
0:37.0	dreamed of, then listen to entrepreneurs on fire wherever you get your podcasts.
0:45.4	Welcome to the business-made simple podcast brought to you by the HubSpot podcast network.
0:49.2	Every week on the show, we coach you to build your business like an airplane. The cockpit is your
0:53.0	leadership, the body is your overhead, the ride engine is your marketing, the left engine is
0:57.2	your sales, the wings are your products, and the fuel tanks are your cash flow. If you master the
1:01.6	six parts of a small business, your business will fly far and fast. Every week we help a business
1:06.1	owner just like you optimize their airplane, I'm your host Donald Miller. Well today we're going to
1:11.8	talk about why you as a small business owner need to sell only one thing. Now I know what you're
1:18.7	saying. We sell 27 things down, we sell 500 things. Yeah, but if you can have an umbrella offering,
1:24.2	some problem that you solved, some solution that you solved that all of your other products or
1:29.4	revenue streams fit under, your business is much more likely to grow. If that sounds easier,
1:35.0	said than done, don't worry. Let me explain. It's all going to come out in my conversation with James
1:39.6	and Walter Milton Burger of SIFT. James and Walter Milton Burger from SIFT, two brothers and
1:48.0	business together. You guys must like each other. So far, yeah. A little bit.
1:53.0	So far, it's gone well. Well, I teased everybody that you guys have a really interesting
	...

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